Macha
AI Support & Agents

Agent Memory

Definition

Agent memory is an AI agent's ability to retain and recall information across a conversation — or across sessions — such as earlier messages, customer details, and past interactions, so it stays coherent instead of treating every turn as brand new.

Also known as: conversational memoryAI memorycontext retention

How it works

Memory typically comes in layers. Short-term memory holds the current conversation within the model's context window. Long-term memory stores information beyond a single session — often in a database or vector store — and retrieves the relevant parts when needed, so the agent can remember a customer's prior issues or preferences later.

Because a model's context window is finite, longer histories are usually summarized or selectively retrieved rather than fed in wholesale, keeping the most relevant details available without overflowing the window.

Why it matters for support

Memory is what makes an AI agent feel like a continuous assistant rather than a goldfish. It lets the agent reference what was already said, avoid asking customers to repeat themselves, and carry context across channels and visits — a major driver of a smooth experience.

Frequently asked

What is the difference between short-term and long-term agent memory?

Short-term memory is the current conversation held in the context window; long-term memory persists across sessions in external storage and is retrieved when relevant.

Does agent memory use the context window?

Short-term memory does. Long-term memory lives outside the window and is selectively pulled in, since the window is finite and can't hold unlimited history.

Put these ideas to work

Macha is an AI agent layer that sits on top of the help desk you already run — Zendesk, Freshdesk, Front, Intercom, or Gorgias.

Start Trial