Front
Connect Front to Macha and give your AI assistant full shared-inbox automation. Read conversations with full message + comment thread, reply publicly or post internal comments with @mentions, update statuses and tags, manage custom fields, search contacts across handles, and route to the right teammate — so your AI can handle multi-channel customer communication end to end.
Triggers & Actions
Action
Get Conversation
Retrieve full conversation details including the message thread, internal comments, contact, assignee, and tags.
Action
Search Conversations
Full-text search across Front conversations — subjects, message bodies, contact details.
Action
Search Contacts
Find Front contacts by handle (email, phone, twitter, etc.) or by name.
Action
Get Custom Fields
List all custom fields defined in your Front workspace with their types and applicability.
Action
List Tags
List all tags available in your Front workspace — useful for understanding your team's classification scheme.
Action
Add Public Reply
Send a public reply on a Front conversation via its channel — email, chat, SMS, etc.
Action
Add Internal Comment
Post a private internal comment on a Front conversation — supports @mentions to notify specific teammates.
Action
Update Status
Change a Front conversation's status — archive (close), reopen, or move to trash.
Action
Update Tags
Set the tag list on a Front conversation — diffs against current tags and adds/removes as needed.
Action
Update Fields
Update custom field values on a Front conversation.
Action
Assign Conversation
Assign a Front conversation to a specific teammate, or unassign it.
Action
List Teammates
List all Front teammates with their availability and admin status.
Action
List Teams
List all Front teams and which inboxes belong to them.
Action
List Inboxes
List all Front inboxes — the channels conversations are routed through.
Action
Read Attachment
Download and extract text from PDF, DOCX, XLSX, CSV, and TXT attachments on a Front conversation.
Trigger
Conversation Created
Fires when a new conversation lands in Front.
Trigger
New Message Added
Fires when an inbound message (customer reply or new message) lands on a conversation.
Trigger
Conversation Assigned
Fires when a conversation is assigned or reassigned to a teammate.
Trigger
Custom Webhook
Generates a webhook URL you can use in any Front rule's 'Send a webhook' action — full control over which conversations fire.
Get your AI agent started in minutes
Agent instructions
Help teammates by triaging incoming conversations, looking up customer context, tagging for routing, and drafting replies
Instruct your AI
Tell your agent what to do in plain English. No code, no complex setup.
Get Conversation
Search Conversations
Tools for the AI
Select the tools
Pick which Front actions your agent can use — search, update, reply, and more.
Let the AI work
Your agent handles it end-to-end — reads, decides, acts, done.
Front works with everything else.
Front is even more powerful when connected alongside your other tools. Macha brings them all together — so your AI assistant has full context across your entire stack.
Explore all integrations
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Front?
Set up in minutes. No code, no implementation team. Just connect and go.