Confluence
HubSpot
Connect HubSpot to Macha and put your CRM and Service Hub inside an agent's reach. Search and read contacts, deals, and tickets, log notes on any record, and move deals or tickets through their pipeline. Autonomous triggers fire on new tickets, new contacts, and ticket property changes so an agent can respond to what's happening in HubSpot without a human polling for it.
Triggers & Actions
Action
Search Contacts
Search HubSpot contacts by name, email, phone, or company.
Action
Get Contact
Fetch a contact record with its properties plus associated companies and deals.
Action
Update Contact
Patch properties on a contact — lifecycle stage, job title, any custom field.
Action
Search Deals
Search deals by name, stage, or property.
Action
Get Deal
Fetch a deal with associated contacts and company.
Action
Update Deal Stage
Move a deal into a different stage. Uses pipeline IDs from List Pipelines so stage names don't get guessed.
Action
Search Tickets
Search Service Hub tickets by subject, associated contact, pipeline, or status.
Action
Get Ticket
Fetch a ticket with its full property set and associated contact.
Action
Update Ticket
Update ticket status, owner, priority, or any custom property.
Action
Add Note
Attach a timeline note to a contact, deal, or ticket.
Action
List Pipelines
List pipelines and stage IDs for deals or tickets — required before any stage move.
Trigger
New Ticket Created
Fires when a new Service Hub ticket is created. Safe: the agent can't create tickets, so there's no loop risk.
Trigger
Ticket Updated
Fires when a ticket property changes. Loop-prone — accepts a property filter to scope it to fields the agent won't touch.
Trigger
New Contact Created
Fires when a new contact is added — useful for lifecycle-stage automation on inbound leads.
Your AI agent, set up for you in under a week
Agent instructions
When a new HubSpot ticket lands, pull the contact's account details, check their deals, and reply with the right context
We write the instructions
The Macha team writes your agent's instructions from how your team already answers that kind of ticket.
Search Contacts
Get Contact
Tools for the AI
We connect the tools
We choose the HubSpot actions your agent can use, search, update, reply and more, and test it on your past tickets.
It goes to work
Drafts land as private notes until they're right. Then the agent handles that category end to end, and your success manager handles changes.
HubSpot works with everything else.
HubSpot is even more powerful when connected alongside your other tools. Macha brings them all together, so your AI assistant has full context across your entire stack.
Explore all integrations
Ready to connect
HubSpot?
Set up in minutes. No code, no implementation team. Just connect and go.
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