Shopify
Stripe
Confluence
Set up for you by the Macha team
AI agents for HubSpot.
The Macha team builds an AI agent from how your team already answers, connects it to HubSpot, and keeps it on notes until the drafts are right. Then it replies to customers and moves tickets through your pipeline.
You set it up
It handles the rest
Ticket #4821 answered
Knowledge base match · 8s
Contact and open deals checked
HubSpot · 12s
@refundAgent what happened with ticket #4823?
The customer asked when their renewal is due. I checked the open deal, replied with the date and closed the ticket.
Owner set, priority raised
HubSpot · 2s
Your AI agent, set up for you in under a week
Agent instructions
When a new HubSpot ticket lands, pull the contact's account details, check their deals, and reply with the right context
We write the instructions
The Macha team writes your agent's instructions from how your team already answers that kind of ticket.
Search Contacts
Get Contact
Tools for the AI
We connect the tools
We choose the HubSpot actions your agent can use, search, update, reply and more, and test it on your past tickets.
It goes to work
Drafts land as private notes until they're right. Then the agent handles that category end to end, and your success manager handles changes.
Everything your team needs
inside HubSpot.
Macha works in HubSpot through tickets, contacts and deals: reading the record, replying, logging notes, and updating status, owner, priority or pipeline stage.
Resolve tickets automatically
The agent picks up new tickets, checks the contact and their deals, searches your knowledge base and replies. When a person should take it, it logs a note and sets the owner.
Ticket #4821 resolved
Knowledge base match · 8s
Deal context noted on the ticket
HubSpot · 12s
Ticket moved to the next stage
HubSpot · 2s
AI copilot on top of HubSpot
The Macha Chrome side panel opens next to HubSpot, so your team can ask an agent to summarise a ticket, draft a reply or pull contact and deal data without switching tabs.
@refundAgent summarise ticket #4821, the customer is asking about a refund
Customer asked for a refund on order #1092. The $49.99 charge is there. Draft reply:
"Hi Sarah, I've processed your $49.99 refund. It'll arrive in 3-5 business days."
Give your AI agent access to
any HubSpot action.
Choose which HubSpot events start the agent and which actions it can take: read tickets, contacts and deals, log notes, update tickets and move pipeline stages.
New Ticket Created
Trigger
Ticket Updated
Trigger
New Contact Created
Trigger
Search Contacts
Action
Get Contact
Action
Update Contact
Action
Search Deals
Action
Get Deal
Action
Update Deal Stage
Action
Search Tickets
Action
Get Ticket
Action
Update Ticket
Action
Add Note
Action
List Pipelines
Action
New Ticket Created
Trigger
Ticket Updated
Trigger
New Contact Created
Trigger
Search Contacts
Action
Get Contact
Action
Update Contact
Action
Search Deals
Action
Get Deal
Action
Update Deal Stage
Action
Search Tickets
Action
Get Ticket
Action
Update Ticket
Action
Add Note
Action
List Pipelines
ActionHow teams use
Macha + HubSpot.
Workflows the Macha team sets up around HubSpot, from answering tickets to putting CRM context in front of whoever replies.
**CRM context (from HubSpot)**
Look up HubSpot context on every support ticket
When a Zendesk ticket lands, Macha pulls the customer's HubSpot record — their plan, open deals, lifecycle stage, and account owner — and drops it into an internal note so the agent has full CRM context before they reply.
Explore use caseHey, would love a demo this week if possible. Any time works for me after 2pm ET.
You're booked for Thursday at 3pm ET with Rahul — invite is on the way with the Google Meet link. If that time stops working, just reply to the invite and I'll rebook.
Book a demo without leaving the conversation
When a customer asks for a demo in chat or email, Macha checks Google Calendar for the account owner's free slots this week, proposes three concrete times, and books the meeting with a Google Meet link the moment they pick one.
Explore use caseCan you find our SLA terms for enterprise customers? I need to respond to a ticket about response times.
Here's what I found:
Search internal docs to help an agent
When an agent needs internal information, Macha searches across Google Docs and Notion to find the relevant documentation and presents key excerpts right in the conversation.
Explore use caseBuilt For Trust.
Designed For Privacy.
Your data is safe with Macha AI. We meet the highest security standards so you can focus on support without compromise.
GDPR Compliant
Fully aligned with global data protection and security standards.
No Training On Your Data
Your content is never used to train AI models, and is kept only for the periods set out in our Privacy Policy.
Loved by support teams worldwide
See what support teams are saying about Macha AI.
The application seems excellent to me! We are still testing, and we need support for some details and they were extremely efficient too!
Daniela Costa
Head of Support, Seabra
Macha has been a great addition to our support toolkit. It generates clear, well-organized responses that fit naturally into our workflow. One feature we particularly appreciate is its ability to automatically reply in the same language as the ticket.
Marius F
Support Head, Zentana
We've been using Macha for a little while now and it's been really great addition so far! It's powerful, convenient, and makes getting work done a lot easier for our agents.
Alexander Wedén
Head of Support
Support team is very helpful and responsive. Really enjoy how lightweight this is within Zendesk itself vs other more intrusive tools.
Cathleen Wright
Zendesk Admin, Cortex IO
So far it's pretty good! Our queries are a little nuanced, so we can't always use it, but it's got enough utility for us. It can even incorporate our bilingual country with greetings in a second language.
Jae Oliver
Head of Support, Wise
Really enjoying using Macha, it has made a noticeable difference to our support team in a short amount of time. I really like the ticket summary feature, saves us a lot of time.
Harry Jackson
Head of Support, Crumb
Macha AI is a great addition to my workspace! It's powerful, convenient, and it really makes productivity so much easier for our agents!
Dave G
Head of Support, Cyber Power Systems
Very impressed! AI integration for Zendesk has certainly come a long way and Macha seems to set the standard for now. This will for sure save lot of time in our support team.
Pauli Juel
Head of CS, Dokument24
Macha has been working great for us so far! The auto-responses are accurate and our resolution time has dropped significantly.
Lana T
Zendesk Admin, Swotzy
Macha AI is a great addition. The knowledge base feature means our agents always have the right answers at their fingertips.
Mischa Wolf
Head of Support, Topi
We're enjoying this integration so far. It's made our support team more efficient and our customers get faster responses.
Paula G
Head of Customer Support, Xly Studio
The team enjoys using it. It saves considerable time on common questions and the integration options are excellent.
Kilian Leister
Support Head, Didriksons
The application seems excellent to me! We are still testing, and we need support for some details and they were extremely efficient too!
Daniela Costa
Head of Support, Seabra
Macha has been a great addition to our support toolkit. It generates clear, well-organized responses that fit naturally into our workflow. One feature we particularly appreciate is its ability to automatically reply in the same language as the ticket.
Marius F
Support Head, Zentana
We've been using Macha for a little while now and it's been really great addition so far! It's powerful, convenient, and makes getting work done a lot easier for our agents.
Alexander Wedén
Head of Support
Support team is very helpful and responsive. Really enjoy how lightweight this is within Zendesk itself vs other more intrusive tools.
Cathleen Wright
Zendesk Admin, Cortex IO
So far it's pretty good! Our queries are a little nuanced, so we can't always use it, but it's got enough utility for us. It can even incorporate our bilingual country with greetings in a second language.
Jae Oliver
Head of Support, Wise
Really enjoying using Macha, it has made a noticeable difference to our support team in a short amount of time. I really like the ticket summary feature, saves us a lot of time.
Harry Jackson
Head of Support, Crumb
The application seems excellent to me! We are still testing, and we need support for some details and they were extremely efficient too!
Daniela Costa
Head of Support, Seabra
Macha has been a great addition to our support toolkit. It generates clear, well-organized responses that fit naturally into our workflow. One feature we particularly appreciate is its ability to automatically reply in the same language as the ticket.
Marius F
Support Head, Zentana
We've been using Macha for a little while now and it's been really great addition so far! It's powerful, convenient, and makes getting work done a lot easier for our agents.
Alexander Wedén
Head of Support
Support team is very helpful and responsive. Really enjoy how lightweight this is within Zendesk itself vs other more intrusive tools.
Cathleen Wright
Zendesk Admin, Cortex IO
So far it's pretty good! Our queries are a little nuanced, so we can't always use it, but it's got enough utility for us. It can even incorporate our bilingual country with greetings in a second language.
Jae Oliver
Head of Support, Wise
Really enjoying using Macha, it has made a noticeable difference to our support team in a short amount of time. I really like the ticket summary feature, saves us a lot of time.
Harry Jackson
Head of Support, Crumb
Macha AI is a great addition to my workspace! It's powerful, convenient, and it really makes productivity so much easier for our agents!
Dave G
Head of Support, Cyber Power Systems
Very impressed! AI integration for Zendesk has certainly come a long way and Macha seems to set the standard for now. This will for sure save lot of time in our support team.
Pauli Juel
Head of CS, Dokument24
Macha has been working great for us so far! The auto-responses are accurate and our resolution time has dropped significantly.
Lana T
Zendesk Admin, Swotzy
Macha AI is a great addition. The knowledge base feature means our agents always have the right answers at their fingertips.
Mischa Wolf
Head of Support, Topi
We're enjoying this integration so far. It's made our support team more efficient and our customers get faster responses.
Paula G
Head of Customer Support, Xly Studio
The team enjoys using it. It saves considerable time on common questions and the integration options are excellent.
Kilian Leister
Support Head, Didriksons
Macha AI is a great addition to my workspace! It's powerful, convenient, and it really makes productivity so much easier for our agents!
Dave G
Head of Support, Cyber Power Systems
Very impressed! AI integration for Zendesk has certainly come a long way and Macha seems to set the standard for now. This will for sure save lot of time in our support team.
Pauli Juel
Head of CS, Dokument24
Macha has been working great for us so far! The auto-responses are accurate and our resolution time has dropped significantly.
Lana T
Zendesk Admin, Swotzy
Macha AI is a great addition. The knowledge base feature means our agents always have the right answers at their fingertips.
Mischa Wolf
Head of Support, Topi
We're enjoying this integration so far. It's made our support team more efficient and our customers get faster responses.
Paula G
Head of Customer Support, Xly Studio
The team enjoys using it. It saves considerable time on common questions and the integration options are excellent.
Kilian Leister
Support Head, Didriksons
Put an agent on your
HubSpot tickets.
Start the trial with $50 of free usage and no card. The Macha team sets up your first agent, and a dedicated success manager handles your changes after launch. About $0.40 a ticket, from $299 a month for 750 tickets.
$50 in free credits · no time limit, no credit card