Macha
Front Native Front integration

AI agents for Front.

Resolve tickets, reply to customers, and triage your queue, with AI agents that read, write, and act directly inside Front.

You set it up

R
@refundAgent GPT-5

Front Notion Slack
3 tools connected

It handles the rest

Ticket #4821 — refund approved

Refund issued · 8s

Ticket #4822 — refund processed

Front · 12s

JD

@refundAgent what happened with ticket #4823?

R

Customer requested a refund for order #1087. $49.99 refunded. Ticket updated to solved.

Ticket #4824 — partial refund

Front reply · 6s

5 and 5
AG Analytics
Babaa
Corkcicle
Crumb
Didriksons
France & Son
Luigi's Box
Lumin
myMuesli
Orderchamp
Sushi Bikes
Tuning Teile

Get your AI agent started in minutes

Agent instructions

Help teammates by triaging incoming conversations, looking up customer context, tagging for routing, and drafting replies

1

Instruct your AI

Tell your agent what to do in plain English. No code, no complex setup.

Front Get Conversation
Front Search Conversations
Macha Tools for the AI
2

Select the tools

Pick which Front actions your agent can use, search, update, reply, and more.

Reply to conversation
Update tags
Assign teammate
3

Let the AI work

Your agent handles it end-to-end, reads, decides, acts, done.

Everything your team needs
inside Front.

Macha plugs directly into your Front workflow, reading tickets, updating statuses, and replying to customers.

Automatically handle

Resolve tickets automatically

The agent picks up new tickets, searches your Knowledge Base, pulls data from your connected tools, and replies to customers, all without human involvement.

Ticket #4821 resolved

Knowledge Base article match · 8s

Refund processed — $49.99

Front · 12s

Status update sent to customer

Front reply · 3s

Chat with the agent

AI copilot on top of Front

The Macha Chrome side panel opens on top of Front, so your agents can ask questions, get ticket summaries, draft replies, and pull data from connected tools, without leaving the ticket.

JD

@refundAgent summarize ticket #4821 — customer is asking about their refund

R

Customer requested refund for order #1092. $49.99 charge found. Draft reply:

"Hi Sarah, I've processed your $49.99 refund. It'll arrive in 3-5 business days."

Front Notion
2 tools used

Give your AI agent access to
any Front action.

Choose which triggers fire the agent and which actions it can take, search tickets, post replies, update statuses, sync your knowledge base, and more.

Front

Conversation Created

Trigger
Front

New Message Added

Trigger
Front

Conversation Assigned

Trigger
Front

Custom Webhook

Trigger
Front

Get Conversation

Action
Front

Search Conversations

Action
Front

Search Contacts

Action
Front

Get Custom Fields

Action
Front

List Tags

Action
Front

Add Public Reply

Action
Front

Add Internal Comment

Action
Front

Update Status

Action
Front

Update Tags

Action
Front

Update Fields

Action
Front

Assign Conversation

Action
Front

List Teammates

Action
Front

List Teams

Action
Front

List Inboxes

Action
Front

Read Attachment

Action
Front

Conversation Created

Trigger
Front

New Message Added

Trigger
Front

Conversation Assigned

Trigger
Front

Custom Webhook

Trigger
Front

Get Conversation

Action
Front

Search Conversations

Action
Front

Search Contacts

Action
Front

Get Custom Fields

Action
Front

List Tags

Action
Front

Add Public Reply

Action
Front

Add Internal Comment

Action
Front

Update Status

Action
Front

Update Tags

Action
Front

Update Fields

Action
Front

Assign Conversation

Action
Front

List Teammates

Action
Front

List Teams

Action
Front

List Inboxes

Action
Front

Read Attachment

Action

How teams use
Macha + Front.

Real workflows that support teams run every day, from auto-resolving tickets to routing escalations.

How do I export my data from the platform? I need to download a CSV of my account history.

Search knowledge base
M

Hi! You can export your data as a CSV in just a few steps:

Update status Front
Front

Auto-resolve conversation inquiries via Front

When a new conversation lands in a Front inbox, Macha reads the customer's message, searches your knowledge base for the best answer, and replies with a clear resolution — no teammate needed.

Explore use case

I was charged twice on my last invoice and I need this fixed immediately. This is unacceptable.

Analyze conversation Front
Update tags Front
Assign conversation Front
Front

Triage and route Front conversations by topic

When a new conversation arrives in Front, Macha reads the content, determines the topic and urgency, applies the right tags, and assigns it to the correct inbox or teammate — all in seconds.

Explore use case
Search contacts Front
Search related conversations Front
Add internal comment Front
M

Internal comment added to conversation:

Front

Add internal comments with context on Front conversations

When a message is added to a Front conversation, Macha pulls relevant context — contact history, related conversations, and past interactions — and adds a detailed internal comment so the teammate has everything they need.

Explore use case
Get conversation details Front
Search knowledge base
Add summary comment Front
Notify team Slack
M

Escalation alert posted to Slack:

Front Slack

Handle Front conversation escalations automatically

When a Front conversation is tagged urgent, Macha gathers the full context, searches your knowledge base for relevant guidance, adds a detailed summary comment, and alerts the team in Slack.

Explore use case

Built For Trust.
Designed For Privacy.

Your data is safe with Macha AI. We meet the highest security standards so you can focus on support without compromise.

GDPR Compliant

Fully aligned with global data protection and security standards.

Zero Data Retention Policy

We never store customer information or your customer conversations.

Zendesk
5.0 on Zendesk Marketplace

Loved by support teams worldwide

See what support teams are saying about Macha AI.

The application seems excellent to me! We are still testing, and we need support for some details and they were extremely efficient too!

Daniela Costa

Daniela Costa

Head of Support, Seabra

Macha has been a great addition to our support toolkit. It generates clear, well-organized responses that fit naturally into our workflow. One feature we particularly appreciate is its ability to automatically reply in the same language as the ticket.

Marius F

Marius F

Support Head, Zentana

We've been using Macha for a little while now and it's been really great addition so far! It's powerful, convenient, and makes getting work done a lot easier for our agents.

Alexander Wedén

Alexander Wedén

Head of Support

Support team is very helpful and responsive. Really enjoy how lightweight this is within Zendesk itself vs other more intrusive tools.

Cathleen Wright

Cathleen Wright

Zendesk Admin, Cortex IO

So far it's pretty good! Our queries are a little nuanced, so we can't always use it, but it's got enough utility for us. It can even incorporate our bilingual country with greetings in a second language.

Jae Oliver

Jae Oliver

Head of Support, Wise

Really enjoying using Macha, it has made a noticeable difference to our support team in a short amount of time. I really like the ticket summary feature, saves us a lot of time.

Harry Jackson

Harry Jackson

Head of Support, Crumb

Macha AI is a great addition to my workspace! It's powerful, convenient, and it really makes productivity so much easier for our agents!

Dave G

Dave G

Head of Support, Cyber Power Systems

Very impressed! AI integration for Zendesk has certainly come a long way and Macha seems to set the standard for now. This will for sure save lot of time in our support team.

Pauli Juel

Pauli Juel

Head of CS, Dokument24

Macha has been working great for us so far! The auto-responses are accurate and our resolution time has dropped significantly.

Lana T

Lana T

Zendesk Admin, Swotzy

Macha AI is a great addition. The knowledge base feature means our agents always have the right answers at their fingertips.

Mischa Wolf

Mischa Wolf

Head of Support, Topi

We're enjoying this integration so far. It's made our support team more efficient and our customers get faster responses.

Paula G

Paula G

Head of Customer Support, Xly Studio

The team enjoys using it. It saves considerable time on common questions and the integration options are excellent.

Kilian Leister

Kilian Leister

Support Head, Didriksons

Ready to supercharge
Front?

Set up in minutes. Connect Front and your tools, and put your first agent on live tickets.

500 free credits · no time limit, no credit card