Macha
AI Support & Agents

Chatbot

Definition

A chatbot is a software program that simulates conversation with users through text, ranging from simple rule-based scripts that follow decision trees to AI-powered bots that understand natural language.

Also known as: botchat botsupport bot

How it works

Rule-based chatbots follow predefined flows: they match keywords or button choices to scripted responses and can't handle anything outside their tree. AI chatbots use natural language processing — often a large language model — to interpret free-form messages and generate replies.

The key limitation of a traditional chatbot is that it answers and stops. It doesn't look up live data or take actions, which is the line that separates a chatbot from an AI agent.

Why it matters for support

Chatbots were the first wave of support automation and are still useful for deflecting FAQs. But teams increasingly move from scripted chatbots to AI agents that can resolve tickets, because a bot that only answers still leaves the actual work to a human.

Frequently asked

What is the difference between a chatbot and an AI agent?

A chatbot returns answers; an AI agent also plans and takes actions — calling tools, updating records, resolving requests end to end. Every AI agent can chat, but not every chatbot can act.

Are chatbots being replaced by AI agents?

For complex support, largely yes. Simple FAQ chatbots still have a role, but AI agents that resolve tasks (not just answer) are the direction most support teams are moving.

Put these ideas to work

Macha is an AI agent layer that sits on top of the help desk you already run — Zendesk, Freshdesk, Front, Intercom, or Gorgias.

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