Billing, Plans, and Credits

Plans overview

Macha is one plan, priced on how many tickets a month you want AI to solve. Every feature is included at every step: unlimited agents and team seats, every channel, every integration and knowledge source, custom API tools, scheduled triggers, safe simulation before go-live, continuous evaluation, and the Macha success team who build, test and monitor your agents. The only thing that changes with price is your monthly ticket allowance.

Trial

$50 of free usage, one-time. Roughly 125 tickets at the standard rate. No monthly reset, no time limit, no credit card. Once it is used you move to a paid plan to continue. Enough to connect your help desk, point an agent at a real ticket category, and watch it work on your own data before paying anything.

Paid plans

Every step is the same rate, about $0.40 a ticket, so the maths is easy to check:

• $299/month — 750 tickets
• $599/month — 1,500 tickets
• $1,199/month — 3,000 tickets
• $1,999/month — 5,000 tickets
• $2,999/month — 7,500 tickets
• $3,999/month — 10,000 tickets

Your allowance resets on your billing date. Above 10,000 tickets a month the plan is quoted rather than self-serve, because at that volume the conversation is which categories to put on AI rather than how many tickets to buy. Talk to us and we will size it.

What counts as a ticket

One customer conversation, however many replies it takes. An email thread, a live chat, and a Copilot chat each count as one ticket and one charge. A ticket that needs ten messages costs the same as one closed on the first reply, and reopening it weeks later does not charge again. You are never charged per message, per step, per tool call, or per action.

How usage is metered

Understanding Credits & Choosing the Right AI Model

Behind the ticket allowance, the dashboard meters usage in credits. When an agent works a ticket, that ticket's usage comes off your organization's balance. You do not need to think about this to buy a plan; it matters when you are watching the Usage card in Settings.

How credits work

• Usage is counted once per ticket: not per message, not per reply, not per tool call. However many replies and tool calls it takes to work the ticket, it is one charge.
• The model an agent runs on does not change the charge. Billing is per ticket, and a ticket costs the same whichever model handles it.
• You set the model on a per-agent basis, so pick it for quality and speed on that agent's job, not to save money.

Choosing the right model for the job

Because the charge is per ticket, the model choice is about quality and speed, not cost. The line-up:

• GPT-5.6 Terra — the most capable model in the line-up. Reach for it on nuanced human-facing replies, conditional policy logic, and long multi-step reasoning.
• GPT-5.6 Luna — a lighter GPT-5.6 model for agents that need strong quality with quicker responses.
• GPT-5.4 — the platform default and a good balance for most agent workflows: triage, drafting replies, looking up orders, updating fields.
• GPT-5 — a solid general-purpose model, still available for agents already tuned on it.
• GPT-5.4 Mini — the fastest OpenAI option. Good for simple, high-volume work like tagging, routing and summarizing.
• Claude Sonnet 5 / Claude Sonnet 4.5 — strong at careful writing and following long, detailed instructions. Try these if the OpenAI models aren't giving you the quality you need on a particular agent.
• GPT OSS 120B / GPT OSS 20B — OpenAI's open-weight models, for fast, straightforward tasks.

You can pick any model when configuring an agent. If you're not sure, click the "Which model should I use?" link on the configuration screen for quick guidance.

What doesn't count toward your credits

A few specific things don't draw from your plan's credit balance:

• The welcome conversation. When you finish onboarding, Macha drops you into a one-time welcome chat that introduces what it can do with your connected tools. That conversation carries a small "This chat costs no credits" badge near the model picker, and every message you send inside it is on us — we want you to see Macha working with your data before any of your plan credits get spent. Only this one conversation per organization is credit-free; every other chat draws from your balance as normal.
• The internal Macha Sidekick agent. Questions you ask Macha-the-product (from the Sidekick widget in the dashboard) don't deduct credits.
• Cancelled study runs. If you cancel a study mid-run, credits already spent on processed records stay billed, but no new ones get charged for the cancelled remainder.

Quoted plans

Organizations on a quoted plan (above 10,000 tickets a month) bypass usage checks entirely. Agents keep running regardless of balance, so service is never interrupted mid-month.

When your tickets run out

Agents pause until your tickets reset on the next billing date. Nothing is lost and there are no overage charges. To keep going before then, move up a step on the Billing page: 1,500, 3,000, 5,000, 7,500 or 10,000 tickets a month, or a quoted plan above 10,000.

Usage alerts

Macha sends email notifications to all organization admins when your credit usage reaches certain thresholds:

• 50% used — a heads-up that you're halfway through your credits
• 80% used — a warning that credits are running low
• 90% used — an urgent alert to top up or upgrade before agents stop working

These alerts are sent once per threshold, so you won't receive duplicate emails.

Plan limits

On a paid plan there are none worth planning around. Connectors, data sources, agents, team seats, scheduled triggers and custom API tools are all included, on every step. The only number that changes with your plan is the monthly ticket allowance.

The trial is the exception only in how usage is granted: it is a fixed amount of free usage rather than a monthly allowance. Features are not held back on it; Studies, for example, work on the trial.

Managing your subscription

To upgrade, downgrade, or manage your subscription, go to Settings and open the Billing section. From there you can:

• Upgrade your plan — click the upgrade button and complete checkout. The checkout opens directly within Macha (no external redirect).
• Downgrade your plan — switch to a lower plan. The change takes effect at the end of your current billing period.
• View your current plan — see your plan name, credit balance, and usage.