Macha

Does Macha Work With Gorgias and Front? Yes, Since June 2026

Abbas, Customer Support & AI, Macha

Written by

Ankeet Guha, Co-founder & CTO, Macha

Reviewed by

Published July 17, 2026

Updated September 24, 2026

Macha added Gorgias and Front connectors on June 23, 2026, so teams on either help desk can run Macha's AI agents on top of it to read conversations, draft and post replies, triage and route. With HubSpot and Intercom added since, Macha now runs on six help desks.

Key takeaways

  • Macha's Gorgias and Front connectors shipped on June 23, 2026, each with 15 tools and built-in agent templates.
  • The Macha Gorgias connector covers tickets, messages, customers, macros, tags and team assignment, and connects with an API key.
  • The Macha Front connector covers conversations, contacts, custom fields, inboxes and teammate routing, with internal comments that support @mentions.
  • Macha agents run across six help desks, so a team on Gorgias for one storefront and Zendesk for another keeps one agent design.
  • Macha's free trial gives $50 of usage with no credit card and no time limit.
Does Macha Work With Gorgias and Front? Yes, Since June 2026

Yes: Macha connects to Gorgias and Front, and both connectors shipped on June 23, 2026 with 15 tools each and built-in agent templates. Macha is not a help desk and doesn't replace one. It's the AI agent layer you add to whichever help desk you already run, and with HubSpot and Intercom added since, that list is now Zendesk, Freshdesk, Gorgias, Front, HubSpot or Intercom.

Gorgias connectorFront connector
ShippedJune 23, 2026June 23, 2026
Tools15 (tickets, messages, customers, macros, tags, team assignment)15 (conversations, contacts, custom fields, inboxes, teammate routing)
TriggersTicket created, ticket updated, new message added, custom webhookConversation created, new message added, conversation assigned, custom webhook
AuthAPI keyAPI token
TemplatesBuilt-inBuilt-in

What can Macha do in Gorgias?

The Gorgias connector adds 15 tools covering tickets, messages, customers, macros, tags, and team assignment. Agents can start from four triggers: ticket created, ticket updated, new message added, and a custom webhook you attach to any Gorgias HTTP integration to control exactly which tickets fire. It connects with an API key, and there are built-in agent templates to get you started.

Gorgias is an ecommerce-first help desk with a deep Shopify integration, so the natural pairing is obvious: connect Gorgias and Shopify together, and a single agent can read a "where's my order?" ticket, look up the live order, and post the answer back, then tag and close it.

→ Full walkthrough: The Macha × Gorgias integration

What can Macha do in Front?

The Front connector adds 15 tools covering conversations, contacts, custom fields, inboxes, and teammate routing. Front's collaborative model is first-class here: an agent's internal comments support @mentions, so it can loop in the exact teammate who should pick up a conversation, the way Front teams already work. Triggers cover a new conversation, a new inbound message, a conversation being assigned, and a custom webhook you can call from any Front rule's "Send a webhook" action. It connects with an API token, with built-in templates ready to go.

→ Full walkthrough: The Macha × Front integration

Both connectors come with pre-built agent templates, so you're not starting from a blank agent:

Macha's Agent Templates gallery — pre-built agents including Gorgias-specific templates, filterable by use.
Macha's Agent Templates gallery — pre-built agents including Gorgias-specific templates, filterable by use.

Can one Macha agent run across several help desks?

Yes. The practical win for multi-brand and multi-tool teams is that the same Macha agent design runs across Zendesk, Freshdesk, Gorgias, Front, HubSpot or Intercom. If you run Gorgias for one storefront and Zendesk for another, you don't rebuild your automation per platform: you connect each help desk and point your agents at it.

How do you connect Gorgias or Front?

Both connectors live under Connectors → Support in the dashboard. Paste the Gorgias API key or Front API token, pick a template, and point an agent at a queue. The free trial gives you $50 of usage with no credit card and no time limit, and Macha's team sets up and monitors your agents on every plan. Or browse all integrations.

Macha

About Macha

Macha is an AI agent platform that works on top of the help desk you already use (Zendesk, Freshdesk, Gorgias, Front, Intercom or HubSpot) and connects to the rest of your stack, even your own internal systems. It is done for you: the Macha team analyzes your past tickets, builds the knowledge base and the agents, and runs them in safe mode until the drafts are right. Pricing is about $0.40 a ticket, and that includes setup and a dedicated success manager who handles your changes. Learn more about Macha →

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Macha has been a great addition to our support toolkit. It generates clear, well-organized responses that fit naturally into our workflow. One feature we particularly appreciate is its ability to automatically reply in the same language as the ticket.

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We've been using Macha for a little while now and it's been really great addition so far! It's powerful, convenient, and makes getting work done a lot easier for our agents.

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So far it's pretty good! Our queries are a little nuanced, so we can't always use it, but it's got enough utility for us. It can even incorporate our bilingual country with greetings in a second language.

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Really enjoying using Macha, it has made a noticeable difference to our support team in a short amount of time. I really like the ticket summary feature, saves us a lot of time.

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Macha AI is a great addition to my workspace! It's powerful, convenient, and it really makes productivity so much easier for our agents!

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Very impressed! AI integration for Zendesk has certainly come a long way and Macha seems to set the standard for now. This will for sure save lot of time in our support team.

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Macha has been working great for us so far! The auto-responses are accurate and our resolution time has dropped significantly.

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Macha AI is a great addition. The knowledge base feature means our agents always have the right answers at their fingertips.

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We're enjoying this integration so far. It's made our support team more efficient and our customers get faster responses.

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The team enjoys using it. It saves considerable time on common questions and the integration options are excellent.

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