Zendesk
Freshdesk
Gorgias
Front
Shopify
Stripe
Slack
Notion
Google Workspace
Confluence
Ankeet Guha is the co-founder and CTO of Macha. An AI expert working at the forefront of applied AI, he leads the engineering and AI behind Macha's autonomous support agents. He reviews Macha's technical and product content for accuracy.
Articles by Ankeet Guha.
How to Set Up Business Hours in Freshdesk
Step-by-step: configure Freshdesk business hours, add multi-timezone calendars and holiday lists, assign them to groups, and see exactly how they drive SLA timers.
How to Integrate Klaviyo with Gorgias
A step-by-step guide to connecting Klaviyo and Gorgias: sync profiles and support events, trigger flows from tickets, read Klaviyo data in the sidebar, plus the source-of-truth got
How to Integrate Slack with Front
A step-by-step guide to the native Front + Slack integration: enable the app, send conversations to Slack, interactive message menus, a Slack inbox with threading options, escalati
Best Enterprise Help Desk Software (2026)
The best enterprise help desk software in 2026 — Zendesk, Salesforce Service Cloud, Freshdesk, Intercom, ServiceNow CSM, Sprinklr, Gladly and Kustomer — compared on security/compli
How to Set Up Automations in Freshdesk (Dispatch'r & Supervisor)
A step-by-step guide to setting up Freshdesk automation: build one real ticket-creation (Dispatch'r) rule and one time-triggered (Supervisor) rule, plus a when-vs-time decision tab
How to Integrate Attentive / Postscript (SMS) with Gorgias
A step-by-step guide to connecting SMS to Gorgias: the Attentive App Store path, the Postscript OAuth path, how SMS becomes a ticket, what syncs into the sidebar, and where the nat
How to Integrate Jira with Front
A step-by-step guide to the Front Jira integration: enable the app, create or link a Jira issue from a conversation for dev handoff, sync status back, plus the plugin-vs-connector
How to Choose Help Desk Software (2026): A Buyer's Guide
How to choose help desk software in 2026 — a vendor-neutral buyer's guide: map your channels and volume, pick must-have features, match the pricing model (per-agent vs per-seat vs
The Best Freshdesk Automations to Set Up (with AI)
The best Freshdesk automations to set up in 2026 — native Dispatcher, Supervisor, and Observer rules for routing and SLAs, plus where an AI agent layer picks up the judgment-based
How to Integrate Yotpo with Gorgias (Reviews & Loyalty)
A step-by-step guide to connecting Yotpo Reviews and Loyalty & Referrals to Gorgias: what the customer-sidebar widget shows, comping points from a ticket, review moderation handoff
How to Integrate HubSpot with Front
A step-by-step guide to the Front HubSpot integration: enable the App Store plugin, sync contacts and companies one-way, map fields, and understand why bidirectional expectations b
Best Help Desk Software for Small Business (2026)
The best help desk software for small business in 2026 — Help Scout, Freshdesk, Zoho Desk, HubSpot, Tidio, Gorgias, Front and Zendesk compared on price at small scale, ease of setu
How to Add an AI Agent to Freshdesk (Beyond Freddy)
A practical guide to adding an AI agent to Freshdesk in 2026 — what Freddy does natively, where a model-agnostic AI agent layer running on top of Freshdesk extends it, and how to c
How to Integrate Recharge with Gorgias (Subscriptions)
A step-by-step guide to connecting Recharge to Gorgias: subscription data in the ticket sidebar, cancel/skip/swap actions from a ticket, macro variables, plan and Shopify requireme
How to Integrate Shopify with Front (Order Data in the Sidebar)
A step-by-step guide to connecting Shopify to Front: create the Shopify custom app, enable it in Front's App Store, see customer and order data in the sidebar, plus the honest one-
Best Free IT Ticketing Systems (2026)
The best free IT ticketing and ITSM tools in 2026 — ManageEngine ServiceDesk Plus, Jira Service Management, Spiceworks, Zoho Desk, HubSpot, GLPI and osTicket — with what's free vs
How to Build an AI Agent for Freshdesk (2026)
Build an AI agent for Freshdesk — the Freshdesk API path (tickets, reply, update) with code, the production work it takes, and the fastest route: a native Freshdesk connector that
How to Build a Self-Service Flow in Gorgias
A step-by-step guide to building a self-service Flow in Gorgias AI Agent: a concrete WISMO and returns automation with order-action steps, handoff rules, the Shopify gating, and wh
How to Integrate Asana with Front
Connect Asana to Front to turn conversations into tasks, link existing tasks, and keep support and project work in sync — with the real setup steps, what syncs, and the honest limi
Best Help Desk for Startups (2026)
The best help desk for startups in 2026 — 8 tools judged on startup credits/discount programs, scale path, product-led fit, and AI, with verified pricing, real G2/Capterra ratings,
Freshdesk Support Comes to Macha: An AI Agent Layer for Your Helpdesk
Macha now connects to Freshdesk — 15 tools, webhook triggers, and AI agents that read, reply to, route, and resolve tickets inside the helpdesk you already run.
How to Set Up the Gorgias Chat Widget on Shopify
A step-by-step guide to installing the Gorgias chat widget on your Shopify storefront: connect a store, quick vs manual install, appearance, targeting, online/offline behaviour, an
How to Set Up a Knowledge Base in Front (2026): A Step-by-Step Guide
Set up a Front knowledge base: enable the help center, structure categories and articles, publish, add a custom domain, go multilingual — and feed self-service plus AI grounding.
Best Help Desk for Ecommerce (2026)
The best help desks for ecommerce and Shopify brands in 2026 — Gorgias, Zendesk, Freshdesk, Re:amaze, Richpanel, eDesk, Gladly, Kustomer, Help Scout and Tidio — compared on Shopify
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