Macha

How Much Does Help Desk Software Cost in 2026? Pricing Compared for 8 Tools

Abbas, Customer Support & AI, Macha

Written by

Ankeet Guha, Co-founder & CTO, Macha

Reviewed by

Published July 8, 2026

Updated October 6, 2026

Help desk software costs $7 to $150 per agent a month in 2026, but no two vendors price in the same unit: some charge per seat, Gorgias per ticket, and nearly all meter their AI separately. Two tools advertising the same seat price can land hundreds of dollars apart on the same team's invoice.

Key takeaways

  • Help desk software costs between $7 and $150 per agent a month in 2026, from Zoho Desk Express and HubSpot Starter at $7 to HubSpot Service Hub Enterprise at $150.
  • Gorgias prices by ticket volume instead of seats, with Starter costing $10 a month for 50 tickets and Pro costing $360 a month for 2,000 tickets.
  • Zendesk's Copilot add-on costs $50 per agent per month and is sold only on Professional and higher plans, while Intercom's Fin AI Agent bills $0.99 per outcome.
  • At 3,000 tickets a month with 5 seats and 45% resolved by AI, our worked totals run from $1,035 on HubSpot with Breeze to $2,925 on Zendesk at the pay-as-you-go rate.
  • Gorgias is the only help desk of the eight that prices the desk itself per ticket, while AI layers such as Macha, eesel AI and Siena AI bill per ticket on top of seat-priced desks, and Macha's price includes setup by its team and a dedicated success manager.
How Much Does Help Desk Software Cost in 2026? Pricing Compared for 8 Tools

Help desk software costs between $7 and $150 per agent per month in 2026, billed annually: Zoho Desk Express is the cheapest paid seat at $7 and HubSpot Service Hub Enterprise the most expensive published seat at $150, with Gorgias the exception because it charges by ticket volume ($10 a month for 50 tickets). The number that usually decides the bill is the AI add-on, which runs from a $50 per-agent Copilot on Zendesk to $0.99 per Fin outcome on Intercom. We checked each figure below against the vendor's own pricing page on 24 September 2026.

Update (September 2026): Salesforce completed its acquisition of Fin (formerly Intercom) on September 10, 2026.

How much does each help desk cost per agent in 2026?

The table lists entry, mid and top published tiers for each help desk, with the pricing model and G2 score. Unless noted, prices are per agent/seat, per month, billed annually, the rate vendors lead with. Monthly billing runs higher, from 16% (Help Scout) to over 100% (HubSpot Starter).

Help deskEntry tierMid tierTop published tierPricing modelG2 rating (June 2026)
Zendesk$19 (Support Team)$55 (Suite Team)$115 (Suite Professional)*Per agent4.3 (~6,800)
Freshdesk$19 (Growth)$55 (Pro)$89 (Enterprise)Per agent4.4 (~3,800)
Intercom$29 (Essential)$85 (Advanced)$132 (Expert)Per seat + AI usage4.5 (~2,840)
Gorgias$10 (Starter, 50 tickets)$360 (Pro, 2,000 tickets)$900 (Advanced, 5,000 tickets)Per billable ticket4.6 (~550)
Help Scout$0 (Free, 5 users)$25 (Standard)$75 (Pro)Per user + AI usage4.4 (~410)
Front$25 (Starter)$65 (Professional)$105 (Enterprise)Per seat4.7 (~2,400)
Zoho Desk$7 (Express)$14–$23 (Standard/Pro)$40 (Enterprise)Per agent4.4 (~6,500)
HubSpot Service Hub$7 (Starter)$90 (Professional)$150 (Enterprise)Per seat4.4 (~2,170)

*Zendesk's top tier is "Suite Enterprise + Copilot" and is sold through sales, so it has no public price. Help Scout lists $25 and $75 as monthly rates and takes 16% off for annual billing. Freshdesk removed its free plan from the pricing page; a Free program for up to 2 agents for 6 months is still available from inside the account. Gorgias is the outlier: its plans are priced by ticket volume, not headcount, so its tiers aren't directly comparable to a per-agent number. G2 scores were recorded in June 2026 and not re-checked for this update.

The cheapest paid entry points (Zoho Desk at $7, HubSpot Starter at $7, Gorgias at $10) sit roughly 15 to 20 times below the priciest top tiers (HubSpot Enterprise at $150, Intercom Expert at $132, Zendesk Professional at $115). And the highest-rated tools by users (Front 4.7, Gorgias 4.6, Intercom 4.5) aren't the cheapest. Price and satisfaction don't track neatly, so compare on fit.

Freshdesk pricing: Growth $19, Pro $55, Enterprise $89 per agent a month, billed annually
Freshdesk's US pricing page on 28 September 2026: every plan includes the first 500 Freddy AI Agent sessions, then sessions cost $49 per 100, and annual billing saves 20%.

What are the three help desk pricing models?

Help desks bill on one of three units. Most now combine the first with a metered AI add-on.

1. Per-agent (classic seat licensing). You pay a flat monthly rate for every human agent who logs in. Zendesk, Freshdesk, Help Scout, Front, Zoho Desk and HubSpot all anchor on this. Your bill is seats × tier, so it's easy to budget. It doesn't flex with volume: a five-person team pays the same in a busy month as in a quiet one.

2. Per-seat + usage (the hybrid). The base desk is per-agent, but the AI sits on a separate meter. Intercom is the clearest example: seats run from $29 on Essential up to $132 on Expert, and the Fin AI Agent bills $0.99 per outcome on top. Freshdesk (seats + Freddy sessions) and Zendesk (seats + a $50 Copilot add-on + automated resolutions) work the same way. Most vendors now sell this way. The usage line is the one budgets miss, because it sits near zero until customers start talking to the bot.

3. Per-ticket / per-resolution (volume-based). You pay for each ticket, however many people answer them. Gorgias prices entirely on billable tickets, and most AI add-ons across every vendor (Fin's outcomes, Help Scout's AI Answers, Gorgias's AI interactions, Zendesk's automated resolutions) are billed per outcome. It suits low volume. As tickets climb, the bill climbs with them, however many people you employ.

So a per-agent price and a per-ticket price can't be compared head to head. Put your own volume and team size through each, as we do below, starting with which platforms charge per ticket.

Which customer service platforms charge per ticket rather than per agent?

Of the eight help desks in this comparison, only Gorgias prices the help desk itself per ticket: Pro is $360 a month for 2,000 billable tickets, then $0.36 a ticket, with no per-seat fee. The other seven charge per agent seat. Per-ticket and per-conversation pricing is much more common one layer up, in the AI agents that sit on top of a seat-priced desk. The table sorts both by what actually creates a charge (vendor pricing pages and our AI pricing index, checked September 2026).

ProductWhat it isBilled perPublished rateCharged if the AI doesn't resolve it?
GorgiasHelp deskBillable ticket (a ticket your desk replied to)$10 for 50, $60 for 300, $360 for 2,000, $900 for 5,000; overage $0.36 to $0.40Not applicable; the AI Agent bills $1.00 per automated interaction in monthly bundles ($0.90 annual) and $1.50 past them, and the ticket still counts against the plan
MachaAI agent layer on your deskTicket: one thread with one person$299 for 750 (about $0.40), up to $3,999 for 10,000; setup and a dedicated success manager includedYes, one charge per ticket
eesel AIAI agent layerTicket or chat session$0.35 to $0.60 per ticket or chat ($299 for 500 credits to $1,749 for 5,000; extra credits $0.80)Yes
Siena AIAI agent for ecommerceAutomated ticket, plus a platform fee$0.90 per automated ticket, plus a $750 a month platform feeNot stated on the page
Freshdesk Freddy AI AgentAI on a per-agent deskSession (72-hour email window)$49 per 100 sessionsYes
Tidio LyroAI on a chat deskAI conversationLyro from $32.50 a month billed annually ($39 monthly) for 50 conversations (about $0.65 each)Yes
Zendesk, Intercom, Help Scout, HubSpotPer-agent desks with AISeat, plus AI per resolutionSeats from $7 to $150; AI $0.45 to $2.00 per resolutionMostly no. Zendesk, Help Scout and HubSpot bill resolutions; Intercom's Fin bills outcomes, which also count completed Procedures, including handoffs
Front, Zoho DeskPer-agent desksSeat (Front Autopilot per conversation, sales-led; Zoho Zia bundled on Enterprise)Seats from $7 to $105Front Autopilot: yes, per conversation (from $0.05, sales-led). Zoho: Zia Agents meter LLM tokens past a free monthly allowance (30M tokens on Zoho-hosted models, then $1 per 1M)
Gorgias pricing page: $10, $60, $360 and $900 a month for 50, 300, 2,000 and 5,000 tickets
gorgias.com/pricing on 28 September 2026: every tier is sized in tickets, and the page says the helpdesk is "never priced per agent". Dividing each price by its tickets gives $0.20, $0.20, $0.18 and $0.18 a ticket on monthly billing.

Which one is cheaper comes down to tickets per agent. A Zendesk Suite Team seat at $55 whose agent answers 300 tickets a month costs about $0.18 a ticket, the same as Gorgias Pro's included rate ($360 ÷ 2,000 = $0.18 on monthly billing, or $300 ÷ 2,000 = $0.15 on annual, the basis the Zendesk seat price uses). Past 2,000 tickets each extra one costs $0.36, so at the margin per-ticket pricing gets dearer.

An agent who handles fewer tickets than that makes the seat model more expensive per ticket; one who handles more makes it cheaper. Per-ticket desks suit teams with many part-time, seasonal or occasional users (Gorgias Basic and above include 500 user seats). Per-seat desks suit small, busy teams.

Each model has an incentive worth naming. A per-seat vendor earns more when you hire, so it has little reason to help you need fewer agents. A per-ticket vendor earns more when customers write in, so anything that stops a ticket being created (a better order-status page, proactive shipping emails) lowers its revenue. That tells you which features each vendor will push.

For AI layers billed per ticket, check how the vendor defines a ticket: Macha counts one thread with one person once, however many messages it takes, and counts a thread past 50 messages as a new ticket under its fair-use rule, while a session-based meter like Freddy's opens a new session when an email customer replies after 72 hours.

How much do the AI add-ons cost?

AI is almost never in the base plan. It's a separate line, usually metered, and it's the main reason invoices drift from the quote. The published AI rates:

ToolAI add-onPricing modelRate (September 2026)
ZendeskCopilotPer agent / month, Professional and higher$50 / agent / mo
FreshdeskFreddy Copilot (agent-side)Per agent / month, Pro and Enterprise$29 / agent / mo
FreshdeskFreddy AI Agent (customer-side)Per session, after 500 one-time free sessions$49 / 100 (~$0.49 each)
IntercomFin AI AgentPer outcome$0.99 / outcome
GorgiasAI AgentPer automated interaction$1.00 in monthly bundles ($0.90 annual), $1.50 past the bundle**
Help ScoutAI AnswersPer resolution$0.75 / resolution
Zoho DeskZia (bundled, Enterprise)Included in Enterprise tier$0 up to 30M tokens a month, then $1 per 1M

** On Gorgias, an AI Agent interaction also counts as a billable ticket against your plan quota (Gorgias's billing docs), so you effectively pay twice for automated conversations: once for the ticket, once for the AI.

Per-agent AI (Zendesk Copilot, Freddy Copilot) is predictable: you assign it to the agents who'll use it. Per-outcome AI (Fin, Help Scout AI Answers, Gorgias) scales with customer demand, which is fine at low volume and expensive at high volume. The vendor's incentive is plain: it earns more the more of your queue the bot touches. At 2,000 AI outcomes a month, Fin alone is roughly $1,980/month, often more than the human seats underneath it. Price the AI line before you compare base prices.

Intercom pricing page: Essential, Advanced and Expert seat plans plus $0.99 per Fin outcome
Intercom's pricing page showing the Essential, Advanced and Expert seat plans alongside Fin AI Agent pricing.

What hidden costs don't show up in the price box?

Beyond seats and AI, four other costs show up on invoices:

  • Annual-vs-monthly gap. Every headline price above is the annual rate unless noted. Pay month to month and the seat costs more: Help Scout's gap is 16%, HubSpot Professional goes from $90 to $100, and HubSpot Starter from $7 to $20. Intercom's monthly rates are $39, $99 and $139 a seat against $29, $85 and $132 annually. Annual saves money but locks your seat count.
  • Seat minimums. Some tiers won't sell you a single seat. Third-party HubSpot pricing guides report a 10-seat minimum on Service Hub Enterprise, which would put the floor at $1,500/month; HubSpot's pricing page doesn't state it, so confirm in a quote. Intercom requires at least 1 full seat.
  • Onboarding / implementation fees. HubSpot charges a required one-time $1,500 onboarding fee on Professional and $3,500 on Enterprise. Front requires a paid onboarding package on contracts above $25k. These are one-time but real, and they rarely appear next to the per-seat number.
  • Overage and metering. Volume-based plans charge for going over. Gorgias overages run $0.36–$0.40 per extra ticket, and AI interactions over your allotment cost $1.50 each. Usage-based AI has no ceiling unless you set a spend cap (Help Scout lets you cap AI Answers monthly; not every vendor does).

How do you estimate your real monthly bill?

A usable estimate of the monthly bill:

(seats × tier price) + (monthly AI volume × per-resolution rate) + (onboarding ÷ 12) + expected overages

Example: a 10-agent team with about 1,000 AI resolutions a month, annual billing where offered:

ToolSeats (10)AI (≈1,000 resolutions/mo)Approx. monthly total
Zendesk (Suite Professional + Copilot)$1,150$500 (Copilot, 10 seats × $50)~$1,650
Freshdesk (Pro + Copilot + ~1,000 sessions)$550$290 + ~$490~$1,330
Intercom (Advanced + Fin)$850~$990 (1,000 × $0.99)~$1,840
Help Scout (Standard + AI Answers)$210 (annual, 16% off $25)$750 (1,000 × $0.75)~$960
Zoho Desk (Enterprise, Zia bundled)$400included up to 30M tokens a month~$400

The Zendesk row uses Suite Professional because Copilot is sold only on Professional and higher. It also leaves out Zendesk's automated-resolution charges for its AI agent, which are billed separately.

The spread is large, ~$400 to ~$1,840 for the same team, and most of it comes from the AI model, not the seats. Per-outcome tools (Intercom, Help Scout) get expensive as deflection rises; bundled-AI tools (Zoho) and per-agent AI (Zendesk, Freshdesk Copilot) stay flatter.

Gorgias isn't in this table because, priced per ticket, its number depends on conversation volume rather than the 10 seats: at 2,000 tickets/month it's $360 + AI, at 5,000 it's $900 + AI. Estimate your conversation volume before your headcount; for most teams it's the bigger lever.

What does 3,000 tickets a month cost with each help desk's own AI?

We priced one scenario on five help desks on 28 September 2026, from each vendor's published rates: 3,000 tickets a month, 5 agent seats, annual billing where offered, and the AI touching every ticket. The 5 seats are our assumption, not a benchmark.

Most of these bills hang on how many tickets the AI resolves, so we ran two cases: 45% (1,350 tickets) and 65% (1,950). Those are the median and top-quartile rates in Gorgias Ecom Lab's April 2026 study of its own merchants, a vendor self-report measured against AI-touched tickets.

Help desk + its AISeats or planAI cost at 45%Total at 45%Total at 65%Same desk + Macha
HubSpot Service Hub Professional + Breeze Customer Agent$450$585$1,035 (+$1,500 once)$1,305$1,649
Intercom Essential + Fin$145$1,336.50$1,481.50$2,075.50$1,344
Freshdesk Growth + Freddy AI Agent$95$1,470$1,565$1,565$1,294
Zendesk Suite Team + AI agents$275$1,987.50 committed, $2,650 pay-as-you-go$2,262.50 to $2,925$3,162.50 to $4,125$1,474
Gorgias Advanced (annual) + AI Agent$750 for 5,000 tickets$1,707$2,457$3,357$1,859 (on Pro)

How each AI line was worked out:

  • HubSpot: Breeze Customer Agent uses 50 HubSpot Credits per resolved conversation. 1,350 × 50 = 67,500 credits, less the 3,000 included on Professional = 64,500, or 65 packs of 1,000 at $9 = $585. At 65%: 97,500 - 3,000 = 94,500 credits = 95 packs = $855, plus $450 in seats = $1,305.
  • Intercom: 1,350 × $0.99 = $1,336.50; 1,950 × $0.99 = $1,930.50. A Fin outcome also counts a completed Procedure, handoffs included, so billed outcomes can run above true resolutions.
  • Freshdesk: Freddy bills every session, resolved or not. 3,000 sessions = 30 packs × $49 = $1,470 at either rate. The 500 free sessions are a one-time allowance, so we left them out.
  • Zendesk: Suite Team includes 5 automated resolutions per agent, so 25 of the 1,350 are covered. 1,325 × $1.50 committed = $1,987.50, or × $2.00 pay-as-you-go = $2,650. At 65%: 1,925 × $1.50 = $2,887.50, or × $2.00 = $3,850.
  • Gorgias: Advanced covers the 3,000 tickets. The annual AI bundle is 530 interactions for $477, then $1.50 each: 820 × $1.50 = $1,230, so $477 + $1,230 = $1,707. At 65%: 1,420 × $1.50 = $2,130, total $750 + $477 + $2,130 = $3,357. We assumed the $1.50 rate applies on annual billing too, and every AI-resolved ticket still counts as a helpdesk ticket.

The Macha column is $1,199 for up to 3,000 tickets plus the desk's own seats or plan. Macha bills every ticket it handles, resolved or not, so the resolution rate doesn't move it. $1,199 + $450 = $1,649 (HubSpot, keeping Professional seats); + $145 = $1,344; + $95 = $1,294; + $275 = $1,474 (Zendesk Suite Team, like for like; Support Team would make it $1,294); + $660 = $1,859 (Gorgias Pro annual for 3,000 tickets: $300 + 1,000 × $0.36). Per resolved ticket that's $1,199 ÷ 1,350 = $0.89 at 45% and $1,199 ÷ 1,950 = $0.61 at 65%.

Bar chart of monthly cost for 3,000 tickets and 5 seats: HubSpot $1,035 to $1,305, Intercom $1,481.50 to $2,075.50, Freshdesk $1,565, Zendesk $2,262.50 to $4,125, Gorgias $2,457 to $3,357, and each desk plus Macha from $1,294 to $1,859
The table above as a chart. Dark bars are the 45% case; the light extension runs to the 65% case (for Zendesk, also to the pay-as-you-go rate). Orange rows are the same desk plus Macha.

HubSpot's credit meter is the cheapest native AI here, and cheaper than adding Macha to HubSpot, if you can absorb the $1,500 onboarding fee. Freshdesk costs the same at 45% and 65% because it bills sessions, not resolutions. Zendesk moves the most: from $2,262.50 to $4,125 across the four cases, a $1,862.50 swing set by how well the bot performs and how you buy it.

Front isn't in the table. Autopilot is sales-led "starting at $0.05" a conversation, and 3,000 × $0.05 = $150 is a floor, not a quote.

Which help desk is cheapest for your team?

It depends on team size and volume:

  • Smallest budget / tiny team: Zoho Desk ($7–$14/agent) is the cheapest per seat, especially if you're already in the Zoho ecosystem and don't need heavy AI. Help Scout's Free plan (5 users, 1 inbox) is the best permanent free starting point for a small support team. HubSpot Starter at $7 a seat is now as cheap as Zoho if you already use HubSpot.
  • Ecommerce / Shopify stores: Gorgias. Ticket-based pricing fits high-volume, seasonal storefronts where you don't want to pay per agent. Watch the double charge on AI interactions.
  • All-round value, mid-market: Freshdesk (Growth/Pro) and Zendesk (Suite Team): mature, well-rated, predictable per-agent pricing.
  • Already living in HubSpot CRM: Service Hub. Pricey per seat on Professional and Enterprise with onboarding fees, but the unified CRM data can justify it if you're all-in on HubSpot.
  • Shared-inbox / collaborative teams: Front: the highest user rating (4.7) and a per-seat model built for team email, though channels are gated to the higher tiers.
  • AI-first / heavy deflection: Intercom + Fin is well regarded, but its per-outcome meter is the most expensive at scale; if deflection is your priority, model the AI line hardest of all.

For a full feature-and-fit breakdown beyond price, see our best help desk software guide. For the deep single-vendor cost walkthroughs, we have dedicated pieces on Freshdesk pricing and Intercom pricing.

Is per-resolution AI pricing the right model?

Most of these vendors now bill AI per resolution (Fin's $0.99, Help Scout's $0.75) or per session/ticket (Freddy, Gorgias). That's clean when a conversation maps to one tidy "resolution". But a lot of automation is work done along the way: drafting a reply, pulling an order status, tagging, routing, escalating with context. Those steps don't always end in a billable "resolution", yet they're the bulk of what AI actually does in a support queue.

Macha bills differently. It isn't a help desk; it's an AI agent layer that runs on top of the desk you already have (built-in connectors for Zendesk, Freshdesk, Gorgias, Front, HubSpot or Intercom), so there's nothing to migrate. Macha bills per ticket, one conversation charged once however many messages, lookups and drafts it takes, on one plan priced by volume, starting at $299 a month for up to 750 tickets. Spend tracks the volume you handle rather than an outcome that may or may not happen. Setup is done for you: the Macha team analyzes your past tickets, builds the knowledge base and the agent on your existing desk, and runs it in safe mode until the drafts are right. At about $0.40 a ticket, the price includes that setup and a dedicated success manager who handles your changes afterwards: new categories, instruction changes, new tools.

It's not the right answer for every team (it's another integration, and it's only as good as the knowledge you connect), but if the per-resolution meter is the line you're worried about, compare it on the same volume. You can try it on your own desk with $50 of free usage, no credit card required.

Frequently asked questions

How much does help desk software cost in 2026? Paid entry tiers start at about $7/agent/month (Zoho Desk Express and HubSpot Starter), with a permanent free plan from Help Scout. Mid tiers cluster around $55–$90/agent, and top published tiers run $89–$150/agent. AI add-ons (billed per agent or per outcome) often add as much again, so budget the AI line separately.

Why is help desk pricing so hard to compare? Because vendors use different units. Most charge per agent, Gorgias charges per billable ticket, and AI features are usually a per-resolution meter on top. A "$19/agent" tool and a "$10/month" tool can cost very different amounts for the same team once you account for seats, volume and AI.

Which customer service platforms charge per ticket rather than per agent? Among the major help desks, Gorgias is the one that prices the desk itself per ticket ($360 a month for 2,000 billable tickets on Pro, then $0.36 each, with no per-seat fee). Per-ticket or per-conversation billing is more common in AI layers that run on top of a seat-priced desk: Macha (about $0.40 a ticket from $299 for 750, with setup and a dedicated success manager included), eesel AI ($0.35 to $0.60), Siena AI ($0.90 plus a platform fee), Freshdesk's Freddy sessions ($0.49) and Tidio Lyro (about $0.65).

Is per-ticket help desk pricing cheaper than per-agent? It depends on tickets per agent. A $55 Zendesk Suite Team seat handling 300 tickets a month costs about $0.18 a ticket, the same as Gorgias Pro's included rate of $360 for 2,000 tickets. Agents who handle fewer tickets than that make per-ticket pricing cheaper; busier agents make per-seat pricing cheaper.

How much does help desk AI cost at 3,000 tickets a month? With 5 seats, annual billing and 45% of tickets resolved by AI, our worked totals run from $1,035 on HubSpot Professional with Breeze to $2,925 on Zendesk Suite Team at the pay-as-you-go rate. At 65% resolved, Zendesk reaches $4,125. Adding Macha ($1,199 for 3,000 tickets) to the same desks costs $1,294 to $1,859 at either rate.

Which help desk is cheapest? For small teams, Zoho Desk ($7–$14/agent), HubSpot Starter ($7/seat) and Help Scout's Free plan are the cheapest credible options. For high-volume ecommerce, Gorgias's ticket-based model can be cheaper than paying per seat. There's no universal cheapest; it depends on your team size and ticket volume.

Is AI included in help desk pricing? Rarely in full. Zendesk (Copilot $50/agent), Freshdesk (Freddy), Intercom (Fin $0.99/outcome), Gorgias and Help Scout ($0.75/resolution) all bill AI as a separate, usually metered, add-on. Zoho Desk is the main exception: Zia comes with the seat, and Zia Agents bill LLM tokens only past a free 30M-token monthly allowance.

What hidden costs should I watch for? Four: the annual-vs-monthly gap (16% on Help Scout, far more on HubSpot Starter), seat minimums (a reported 10-seat floor on HubSpot Enterprise), one-time onboarding fees (HubSpot's $1,500/$3,500; Front above $25k) and usage overages on volume-based plans (Gorgias's per-ticket and per-AI-interaction overage rates).

Do annual plans really save money? Yes. Every headline price above is the annual rate unless noted, and monthly billing costs more per seat. The trade-off is a year-long commitment to your seat count, so don't over-provision agents you might not keep.

What should decide your help desk budget?

Write down three numbers before you ask for quotes: seats, monthly conversations, and the share you expect AI to resolve. Put them through seats + AI volume + onboarding + overages for each shortlisted tool; for a 10-agent team at 1,000 AI resolutions a month the spread above runs from about $400 on Zoho Desk to $1,840 on Intercom with Fin. Per-agent tools (Zendesk, Freshdesk, Zoho Desk, Help Scout, Front, HubSpot) bill headcount, Gorgias bills tickets, and the AI meter on top can match or pass the seat cost.

How we researched this

Seat and plan prices were re-checked against each vendor's official pricing page on 24 September 2026 (Zendesk, Freshdesk, Intercom, Gorgias, Help Scout, Front, Zoho Desk, HubSpot). On 28 September 2026 we re-read the Gorgias, Freshdesk and Intercom pages, captured the screenshots above, and priced the 3,000-ticket scenario from the rates in our AI support pricing index, with every step of the arithmetic shown in that section. The resolution rates are Gorgias's published figures, not ours, and the seat counts are assumptions. Zendesk's top tier is quote-only; its pricing page lists automated resolutions at $1.50 committed and $2.00 pay-as-you-go. Confirm exact numbers in a quote before you commit.

Macha

About Macha

Macha is an AI agent platform that works on top of the help desk you already use (Zendesk, Freshdesk, Gorgias, Front, Intercom or HubSpot) and connects to the rest of your stack, even your own internal systems. It is done for you: the Macha team analyzes your past tickets, builds the knowledge base and the agents, and runs them in safe mode until the drafts are right. Pricing is about $0.40 a ticket, and that includes setup and a dedicated success manager who handles your changes. Learn more about Macha →

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