How Much Does Gorgias Cost in 2026? Plans, Ticket Overages and AI Agent Pricing

Gorgias charges per ticket, not per agent: the helpdesk costs $10 a month for 50 tickets (Starter), $60 for 300 (Basic), $360 for 2,000 (Pro) and $900 for 5,000 (Advanced) on monthly billing, and the AI Agent adds $1.00 per automated interaction on monthly billing or $0.90 on annual. The part that catches teams off guard: on current pricing, a conversation the AI Agent fully resolves is billed twice, once as a ticket and once as an automated interaction. Every figure below was checked against Gorgias' pricing page and its billing documentation on 24 September 2026.

Quick disambiguation: This is about Gorgias the ecommerce help desk (gorgias.com), not anything else sharing the name. If you're new to the product, see our explainer on what Gorgias is.

How much does each Gorgias plan cost?

Gorgias' pricing page lists four helpdesk tiers. Each includes a monthly ticket allowance; go over it and you pay a per-ticket overage. Here's the lineup at monthly billing:

The key thing to internalize: price doesn't depend on how many agents you have. Gorgias says it is "never priced per agent," and every plan above Starter allows 500 user seats (Starter allows 3). You're buying ticket capacity, not seats, which is the opposite of how Zendesk, Freshdesk or Help Scout price.

How much does annual billing save on Gorgias?

Pay annually and Gorgias discounts the base plan by roughly 16%. Starter is monthly billing only. On annual billing the other tiers come down to:

Annual also lowers the AI Agent's per-interaction rate (more on that below). As with any annual contract, the discount comes with lock-in: you're committing to that ticket tier for a year.

What counts as a billable Gorgias ticket?

Because you pay per ticket, the definition matters. Per Gorgias' billing docs, a ticket becomes billable when at least one message in it is sent from your Gorgias helpdesk, whether that reply comes from a human agent, the AI Agent, or an automatic reply from a Rule. The useful corollary: inbound messages that never get a reply aren't billed. Spam you never touch, or a one-way notification, won't burn ticket capacity.

What does count: any conversation your team (or your automation) actually responds to. So a quiet month costs less, and a viral-product-launch month costs more. That elasticity is the appeal of the model, and its risk.

What does each Gorgias tier include?

The tiers aren't just bigger ticket buckets; features step up too.

• Starter: $10/mo (50 tickets, 3 seats). A deliberately tiny on-ramp for a brand-new store: core helpdesk and email, chat, social and help center channels. The AI Agent can be added, at the highest rate ($1.00 per interaction, for a 30-interaction bundle). Most teams outgrow 50 tickets fast.
• Basic: $60/mo (300 tickets). The real entry point for a small store. Full inbox, integrations and rules-based automation; voice and SMS are add-ons.
• Pro: $360/mo (2,000 tickets). The tier Gorgias labels "most popular." A bigger ticket bundle, a better overage rate ($0.36 vs $0.40) and revenue analytics. This is where most scaling Shopify stores land.
• Advanced: $900/mo (5,000 tickets). Higher volume, the same $0.36 overage, plus dedicated support. For established, high-volume brands.
• Above 5,000 tickets: talk to sales. The current pricing page doesn't publish a fifth tier or its overage rate; Gorgias' legacy-pricing doc still lists Enterprise among the older plans.

How much does the Gorgias AI Agent cost?

Here's where the real money, and the confusion, lives. Gorgias' AI Agent (its customer-facing automation, formerly branded under "Automate") can be added to every plan, but it is a separate line on the bill. It's priced per automated interaction, which Gorgias counts when the AI resolves a conversation:

• $1.00 per automated interaction on monthly billing (and on Starter)
• $0.90 per automated interaction on annual billing

The pricing page adds the AI Agent as a bundle sized to each plan: 30 interactions on Starter and Basic, 190 on Pro and 530 on Advanced. On Pro that's $190 a month on monthly billing or $171 on annual. Gorgias' own AI Agent pricing explainer (updated 28 May 2026) says AI plans range from 90 to 2,500+ automated interactions a month, with custom volumes above that, so larger bundles exist if you ask. Beyond your bundle, overage interactions cost $1.50 each, a ~67% jump over the annual rate, so the months you exceed your allowance are the expensive ones.

What counts as a "resolution"?

An automation fee is billed when the AI Agent resolves a ticket without handing the conversation to a human agent: the customer asks, the AI answers, the conversation closes, no human touches it. What does not count: emails with no reply, spam and filtered messages, and, crucially, conversations a human ends up handling.

Does Gorgias charge twice for an AI-resolved conversation?

This is the part to read twice. Per the official billing doc:

"An automation fee and a ticket fee may apply to the same ticket only when the ticket is entirely resolved by AI Agent, without human intervention."

In plain terms: when the AI Agent fully resolves a conversation by itself, you pay for it twice, once as a billable ticket (because the AI sent a reply) and once as an automated interaction. One conversation, two line items.

The flip side: if the AI hands the conversation off to a human, you're charged the ticket fee only. So the double charge specifically hits your cleanly automated, fully deflected cases. Counterintuitively, the conversations the AI handles best are the ones billed twice. One exception: Gorgias' legacy-pricing doc says accounts created before 28 May 2025 that haven't upgraded to Shopping Assistant still pay one fee per ticket, either the ticket fee or the automation fee, not both.

This is why the sticker "$0.90 per resolution" understates the true unit cost. In any month where you're already over your ticket bundle, each AI resolution also consumes one overage ticket, so on a Pro plan the real cost of a resolution is closer to $0.90 + ~$0.36 ≈ $1.26.

What does a growing Shopify brand really pay for Gorgias?

Sticker math says "Pro is $300/month." Here's a more honest 2026 estimate for a mid-sized store on Pro (annual) doing 3,000 customer conversations a month, of which the AI Agent fully resolves 1,000 on its own, assuming you buy an AI bundle sized for those 1,000 at the annual rate:

That's roughly $18,720 a year, over five times the "$300/month" base. Two things drive it. First, the ticket overage: every one of the 3,000 conversations that gets a reply (including the 1,000 the AI resolves) counts toward the ticket total, so blowing past the 2,000 bundle adds $360. Second, those same 1,000 AI-resolved conversations are also billed as automated interactions at $900. That's the double charge in action.

Now run the same month on Pro's default 190-interaction bundle instead. The bundle costs $171, and the other 810 resolutions bill at the $1.50 overage: $1,215. The total becomes $300 + $360 + $171 + $1,215 = $2,046 a month. Sizing the AI bundle to your real volume is worth about $486 a month here.

The takeaway isn't that Gorgias is overpriced. For a high-deflection ecommerce brand, automating 1,000 conversations a month can still be cheaper than the human hours they'd consume. The point is that the AI line is the swing factor, it's billed per outcome, and it stacks on top of ticket overages. Model your conversation volume and your expected deflection rate before you commit to a tier.

What does the Gorgias AI Agent cost at 3,000 tickets a month if it resolves 45% or 65%?

At 3,000 tickets a month on annual billing, the Gorgias AI Agent plus helpdesk costs $2,457 to $3,357 a month on Advanced's default bundle and $2,571 to $3,471 on Pro's, if the AI resolves 45% to 65% of tickets. The example above fixed the AI at 1,000 resolutions. This one prices a range instead, using Gorgias's own research: its Ecom Lab reported in April 2026 that "the median brand resolves 45% of AI-touched tickets end-to-end. The top quartile clears 65%" (Gorgias Ecom Lab, 28 April 2026). We used Gorgias's own figures because they're Gorgias measuring its own AI Agent on its own merchants, so it's the closest thing to a published benchmark for this exact product. It counts AI-touched tickets, and we assume the AI touches all 3,000.

Once the AI resolves 1,350 or more tickets, Advanced beats Pro on annual billing even though you're using only 3,000 of its 5,000 tickets. Advanced's 530-interaction bundle keeps 340 more resolutions off the $1.50 overage rate than Pro's 190, which saves $510 a month. Advanced's fixed cost is $396 higher ($750 + $477 bundle against Pro's $660 with ticket overage + $171 bundle), so it comes out $114 a month cheaper at 45% and at 65%. On monthly billing the two land within $10 of each other. Either way, the $1.50 overage is the biggest single line in every default-bundle row, so the first call to Gorgias sales should be about a larger AI bundle.

Two assumptions to check in your own quote: that the $0.36 ticket overage and the $1.50 interaction overage apply on annual contracts too (the pricing page lists them without a billing-term split), and that a right-sized bundle really prices at $0.90 an interaction, since Gorgias publishes bundles only up to 530 and says larger ones exist. Gorgias doesn't charge per seat, so none of these rows change with team size.

Macha prices the AI part per ticket instead: $1,199 a month covers up to 3,000 tickets whether the agent resolves them or hands them to a human, so the 45% and 65% columns cost the same. Gorgias still bills its helpdesk tickets underneath, which is why that row carries the $660 Pro line. On Gorgias, Macha's connector searches tickets, replies to customers, updates tickets and searches macros, triggered when a ticket is created or a message arrives. At a median resolution rate a right-sized Gorgias bundle and Macha come out within about $16 a month of each other; at 65% the gap is $556 in Macha's favor, and on the default bundles it's wider. Gorgias's AI Agent gets more expensive as it gets better and Macha doesn't, and which one you prefer depends on whether you expect to be a median or a top-quartile brand. The same arithmetic at other volumes is in AI support cost at 1,000 tickets a month. Macha fits teams already running Zendesk, Freshdesk, Gorgias, Front, HubSpot or Intercom who'd rather forecast the AI line from ticket volume than from a resolution rate they can't predict yet.

What hidden costs show up on a Gorgias invoice?

A few things that don't show up in the big price boxes but show up on the invoice:

• AI Agent is a separate, per-outcome line. Because it's billed per automated interaction, your AI bill scales with how well it works. That's good for ROI framing, but a successful deployment can cost more than a mediocre one. That's the incentive built into outcome pricing: the vendor earns more as more of your tickets close without a human.
• The double charge on clean automations. As above, fully automated resolutions are billed as both a ticket and an automated interaction on current pricing. Budget AI-heavy months accordingly.
• Overage bites at $1.50 an interaction. Exceed your AI bundle and each extra resolution costs $1.50. High-deflection brands can hit this quickly during peak season, and Pro's default bundle is only 190.
• Volume spikes = bill spikes. Per-ticket pricing means a product launch, a recall or a holiday rush directly inflates your invoice. There's no seat ceiling to cap it.
• Add-on channels. Voice and SMS are add-ons priced by call and text volume, not included in the plan.
• Real-world overage shock. One Shopify App Store reviewer reported roughly $14,000 in unexpected AI Agent charges on top of a ~$13,500 annual Advanced subscription after turning automation on (we collected this and other merchant reports in our Gorgias AI Agent review). It's one review, not a typical bill, but it shows how fast per-resolution costs can compound.
• Annual lock-in. The ~16% discount commits you to a ticket tier for a year; if your volume drops, you don't automatically pay less on the base.

How does Gorgias' pricing model compare with per-ticket AI pricing?

Gorgias' per-ticket-plus-per-resolution model is distinctive, and it's worth being clear about what you're paying for: outcomes. That's clean to reason about when deflection is high, but two charges can land on the same successfully automated conversation, and your bill tracks volume rather than team size.

It's a useful contrast with how other AI support layers price. Macha, an AI agent layer that runs on top of Gorgias (and Zendesk, Freshdesk, Front, Intercom and HubSpot), bills per ticket rather than per resolution: one conversation is charged once, however many messages, lookups or drafts the agent takes to finish it, from $299 a month for up to 750 tickets. The bill never hangs on an outcome definition you don't control. Neither model is universally cheaper; the right one depends on whether your AI spend should track outcomes (Gorgias) or conversations handled (per ticket). If you want to compare the math on your own desk, you can try it, starting with $50 of free usage and no credit card, and the integration details live on the Macha on Gorgias page. If you're weighing a move off Gorgias, see our roundup of the best Gorgias alternatives.

The broader trend: ecommerce help desks are converging on usage-based AI pricing, and the unit you're billed on (resolution vs. interaction vs. action) matters as much as the headline rate. Read the billing doc, not just the pricing page.

Frequently asked questions

How much does Gorgias cost? Gorgias helpdesk plans in 2026 are $10/mo (Starter, 50 tickets), $60/mo (Basic, 300 tickets), $360/mo (Pro, 2,000 tickets) and $900/mo (Advanced, 5,000 tickets) at monthly billing, with higher volumes through sales. Annual billing knocks off ~16% (Basic $50, Pro $300, Advanced $750). Pricing is per ticket, not per agent.

How does Gorgias price per ticket? Each plan includes a monthly ticket allowance; beyond it you pay per extra ticket: $0.40 on Starter and Basic and $0.36 on Pro and Advanced (quoted by Gorgias as $40 and $36 per 100 tickets). A ticket is billable once your helpdesk sends at least one reply; unanswered inbound messages aren't charged.

How much does the Gorgias AI Agent cost? The AI Agent is billed per automated interaction: $1.00 each on monthly billing, $0.90 on annual. The pricing page bundles 30 interactions on Starter and Basic, 190 on Pro and 530 on Advanced, and Gorgias says larger AI plans run up to 2,500+ a month. Beyond the bundle, overage interactions cost $1.50 each.

Does Gorgias double-charge for AI resolutions? Effectively yes, in one specific case. When the AI Agent fully resolves a conversation with no human involvement, you're charged both a ticket fee and an automation fee on the same conversation. If the AI hands the conversation to a human, you pay the ticket fee only. Accounts on legacy pricing (created before 28 May 2025 and not upgraded) pay one fee per ticket.

What does the Gorgias AI Agent cost per month at 3,000 tickets? On annual billing with the published bundles, helpdesk plus AI Agent runs $2,457 to $3,357 a month on Advanced and $2,571 to $3,471 on Pro when the AI resolves 45% to 65% of 3,000 tickets (Gorgias Ecom Lab's median and top-quartile rates). A bundle sized to the volume at $0.90 an interaction would bring Pro down to $1,875 to $2,415, but bundles above 530 interactions are quote-only.

Is Gorgias priced per agent? No. Gorgias charges by ticket volume, and every plan above Starter allows 500 user seats (Starter allows 3). That's the opposite of seat-based help desks like Zendesk or Freshdesk: your cost scales with support volume, not team size.

Does Gorgias offer a discount for annual billing? Yes. Annual billing is roughly 16% cheaper on the base plan and also lowers the AI Agent's per-interaction rate from $1.00 to $0.90. The trade-off is a one-year commitment to your chosen ticket tier, and Starter is monthly only.

Is Gorgias worth it at your volume?

Gorgias pricing is clean on the surface and layered underneath. The four published tiers, Starter ($10), Basic ($60), Pro ($360) and Advanced ($900), are billed per ticket, not per seat, which is a real advantage for lean teams with steady volume and a real risk for brands with spiky demand. The budgeting work is in the AI Agent: it's a separate per-interaction charge ($0.90 to $1.00), it has a $1.50 overage, and a fully automated resolution is billed as both a ticket and an automated interaction. Our worked example shows how a "$300/month" Pro plan runs to $1,560/month with a right-sized AI bundle, or $2,046 on the default one. Estimate your conversation volume and your deflection rate before you pick a tier, read the billing doc, and you'll land close to your real number.

Pricing verified against Gorgias' pricing page, billing documentation and AI Agent pricing explainer on 24 September 2026. Gorgias revises pricing periodically, so confirm the numbers in a quote before you commit. Re-check by December 2026.