Zendesk
Freshdesk
Gorgias
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Shopify
Stripe
Slack
Notion
Google Workspace
Confluence
AI Action Credits
Definition
Credits are Macha's usage currency: one deduction per complete AI response an agent produces, priced by the model that agent runs. They meter AI actions, not resolutions or deflections.
How it works
A credit is deducted once per complete assistant response — not per message and not per tool call. If an agent makes several tool calls before it replies, you're charged once for the final response. The cost per response depends on the model you assigned to that agent: more capable models cost more.
Because the model is set per agent, you can run a high-volume triage agent on a cheap model while a nuanced reply agent runs on a more capable one. Your organization has one shared balance, and you get email alerts at 50%, 80%, and 90% usage.
Why it's priced this way
Macha meters AI work, not outcomes. Since Macha is an automation and orchestration platform — where an agent might triage, draft, look up an order, or run a scheduled report — outcomes vary too much to bill per "resolution." Credits keep the cost tied to what actually ran.
Monthly plan credits are spent first; one-time top-up packs (which never expire) kick in automatically after that. Studies and manual agent evaluations draw from the same balance; Sidekick and the one-time welcome chat don't. Enterprise plans bypass credit checks entirely.
Frequently asked
Do I pay per resolution or per deflection?
No. Credits are consumed per completed AI response, regardless of outcome. Macha bills for the AI action, not whether a ticket was deflected or resolved.
Does using more tools in one turn cost more?
No. An agent can make many tool calls in a single turn and you're still charged one credit deduction for the final response.
Related terms
Connectors
Connectors are Macha's built-in integrations.
AI Resolution
AI resolution is when a Macha agent actually resolves a request — reading data, taking an action through its tools, and closing the loop — rather than just answering a question.
Deflection vs Resolution
Deflection vs resolution is the distinction between preventing a ticket from reaching a human (deflection) and actually solving the customer's problem (resolution) — two outcomes that are easy to confuse but measure very different things..
Scheduled Agents
A scheduled agent is a Macha agent attached to a scheduled (cron-style) trigger, so it runs itself on a recurring interval — daily digests, periodic audits, routine checks — with no event or human needed to start it..
Put these ideas to work
Macha is an AI agent layer that sits on top of the help desk you already run — Zendesk, Freshdesk, Front, Intercom, or Gorgias.
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