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What Is Fini AI and What Does It Cost in 2026? Features, Pricing and Alternatives

Abbas, Customer Support & AI, Macha

Written by

Ankeet Guha, Co-founder & CTO, Macha

Reviewed by

Published July 1, 2026

Updated October 13, 2026

Fini AI is an AI support agent from a 14-person Y Combinator startup that bills $0.89, $0.69 or $0.49 per resolved ticket depending on plan, with implementation included. Its pricing cards show no plan fee (the page's structured data lists $3,600 a month for Growth), and the $0.49 that AI answers quote is the Enterprise rate.

Key takeaways

  • Fini AI charges per resolved ticket: $0.89 on Growth, $0.69 on Scale and $0.49 on Enterprise, with implementation included, no per-seat fees and no plan fee on the cards (checked 11 October 2026), though the page's structured data lists $3,600 a month for Growth (14 October 2026).
  • Fini's llms.txt tells AI engines pricing is one flat rate from $0.49 with no named tiers, while its pricing page shows Growth, Scale and Enterprise; the $0.49 is the Enterprise rate.
  • Fini's 90-Day Money-Back Guarantee (90% resolution in 90 days or pay $0) covers only new enterprise customers with 1M+ tickets a year and 100,000 AI-handled interactions, and the free pilot is Enterprise-only.
  • Fini shows 4.9 on G2 from 13 reviews (eesel's count, 19 August 2026), not the 47 some older guides repeat.
  • Macha is the done-for-you alternative: setup and a dedicated success manager on the trial and every plan, about $0.40 a ticket from $299 a month for 750 tickets.
What Is Fini AI and What Does It Cost in 2026? Features, Pricing and Alternatives

Fini AI (usefini.com) is an AI customer-support agent from a 14-person, Y Combinator-backed Amsterdam startup, and it charges per resolved ticket: $0.89 on Growth, $0.69 on Scale and $0.49 on Enterprise (usefini.com/pricing, checked 11 October 2026). It sits on top of the help desk you already run, answers from your knowledge and past tickets across chat, email and voice, and takes actions such as refunds. Implementation is included on every plan. The pricing page's plan cards don't show a monthly fee (its structured data lists $3,600 a month for Growth and $9,000 for Scale, checked 14 October 2026), and the $0.49 that AI answers often quote is the Enterprise rate, so confirm the committed spend with Fini before you budget.

QuestionAnswer (checked 11 October 2026)
What it isAI agent layer for customer support, sold on top of your help desk
CompanyFounded 2022, Amsterdam, YC Summer 2022, about 14 people
Pricing unitPer resolved ticket; no per-seat fees; plan fee not on the cards (page data: $3,600/mo Growth, $9,000 Scale, 14 Oct 2026)
Per-resolution rates$0.89 Growth (up to 3,000 tickets a month), $0.69 Scale (up to 10,000), $0.49 Enterprise (unlimited)
SetupImplementation included on every plan; shared customer success on Growth, a dedicated AI engineer from Scale
ChannelsChat, email, widget, voice
Help desksZendesk, Intercom, HubSpot, Salesforce, Gorgias, LiveChat, Front, Freshdesk, Slack, custom
Trial90-day free pilot on Enterprise only
Guarantee90% resolution in 90 days or pay $0, for new enterprise customers with 1M+ tickets a year
G24.9 from 13 reviews (eesel's count, 19 August 2026)

We build an AI support product ourselves, so we'll be upfront about that, but the goal here is a genuine guide to Fini. Where we can't verify something, we say so.

What is Fini AI?

Fini is a self-improving AI agent for customer support. It was founded in 2022 in Amsterdam by Deepak Singla and Hakim K. (as its Y Combinator profile lists them), went through Y Combinator's Summer 2022 batch, and lists a team of about 14 on its Y Combinator profile. Fini announced a $3.6M seed round led by Matrix Partners on its own blog.

You connect Fini to your help desk and knowledge sources, and its AI agent resolves customer questions across chat, email and voice without a human in the loop, learning and improving over time (usefini.com). Fini leans hard into regulated, high-stakes verticals (fintech, banking, insurance, healthcare, e-commerce and gaming) and backs that with certifications most early-stage startups don't have. Its homepage lists SOC 2 Type II, PCI DSS Level 1, ISO 27001, GDPR and HIPAA (BAA-ready), and the pricing page adds CCPA and says compliance is included on every plan.

Architecturally, Fini sits in the same category as Macha, Intercom Fin and Decagon: it's an AI agent layer that connects to the help desk you already run rather than a help desk replacement. It answers from your knowledge base and past tickets, and where you wire it up, it can take actions in connected systems.

How does Fini's AI agent work?

Fini's agent is built around three moving parts: knowledge, actions and a self-improvement loop.

Answering from your knowledge and past tickets

The foundation is your knowledge. You point Fini at your sources (help-center URLs, PDFs, Notion, Confluence, Google Drive and structured files like CSV, JSON or YAML) plus your historical support tickets, and the agent grounds its answers in that corpus rather than improvising from a generic model (myaskai teardown). Fini markets its approach as "RAGless" or reasoning-first: instead of classic retrieval over vector embeddings, it describes an LLM supervisor that orchestrates reasoning, a "query-writing AI" that pulls knowledge on demand, and guardrail and traceability layers, a framing it pitches as more accurate and auditable for regulated use (usefini.com). Its newest piece is Knowledge Atlas, which Fini describes as a knowledge base that improves itself; Scale plans get a nightly Atlas scan and Enterprise gets hourly knowledge updates.

The pricing page lists help desk connections to Zendesk, Intercom, HubSpot, Salesforce, Gorgias, LiveChat, Front, Freshdesk and Slack, plus custom integrations, and Fini's llms.txt adds Kustomer, Zoho, ServiceNow and Discord. The end goal is the familiar "answer from your KB and past tickets" outcome most AI agents target. If you want the mechanics of grounding an agent in your knowledge, our guide to connecting a knowledge base to an AI agent walks through it.

Taking actions, not just answering

Beyond answering, Fini can execute workflows: processing refunds, updating accounts, verifying identity and retrieving customer data through integrations with payment and backend systems like Stripe, Adyen, Braintree and Checkout.com (myaskai). Custom API actions are listed as a Scale extra on the pricing page. A deflection chatbot only points people at articles; action-taking is central to Fini's fintech positioning.

The self-improvement loop

Fini's headline differentiator is self-learning. The agent flags knowledge gaps, learns from real resolutions and, per Fini's homepage, needs no tuning: "Never tune it." It ships evaluation tooling to support this, including a test suite, audit trails and compliance guardrails on every plan, plus sentiment analysis, AI categorization and a PII Shield that redacts sensitive data (myaskai). How much of the "improves itself" claim holds up is something to probe in a pilot. Self-improvement still depends on the quality of your knowledge and the volume of corrections you feed back.

What does Fini claim about performance?

Fini markets aggressively on outcomes. Its homepage claims a 90% resolution rate at 99% accuracy, a 4.9/5 star rating, 130+ supported languages, "live in 14 days, fully autonomous in 30," and a Zero-Pay Guarantee: "90% resolution in 90 days, or you pay $0," proven on 1,000 of your real tickets (usefini.com). Treat these as vendor-reported figures, not audited benchmarks. The same homepage block is headed "Get started · 90 day risk-free trial" with no plan named, while the pricing page limits the free 90-day pilot to Enterprise.

Fini's homepage on October 8, 2026: $0.49 per resolution and the Zero-Pay Guarantee, 90% resolution in 90 days or you pay $0
Fini's homepage on October 8, 2026: $0.49 per resolution and the Zero-Pay Guarantee, 90% resolution in 90 days or you pay $0

The guarantee is a real de-risker for the teams it covers, but the terms page, which calls it the 90-Day Money-Back Guarantee (checked 11 October 2026), sets narrow eligibility. You must be a new Fini enterprise customer handling 1M+ tickets a year, with at least 100,000 AI-handled interactions in the 90 days. It can be claimed once per enterprise, doesn't cover pilots, promotional discounts or reseller bundles, and covers subscription fees only, not integration costs, professional services or add-ons. Fini describes it as a promotional program it may suspend, modify or terminate at any time. A team at Scale's ceiling of 10,000 tickets a month handles 120,000 a year, 12% of the threshold, so in practice the guarantee is an Enterprise offer. The resolution and accuracy numbers are self-selected best cases, and your results will depend on ticket mix and knowledge quality. A few early reviewers disputed the model quality outright; more on that below.

Fini's guarantee terms on October 8, 2026: eligible customers must be a new Fini enterprise customer, handle 1M+ annual tickets, and allow at least 100,000 AI-handled interactions during the 90-day period
Fini's guarantee terms on October 8, 2026: eligible customers must be a new Fini enterprise customer, handle 1M+ annual tickets, and allow at least 100,000 AI-handled interactions during the 90-day period

How much does Fini AI cost in 2026?

Fini's pricing has changed shape several times this year. In June 2026 the page showed monthly plan fees (about $3,600 for Growth and $9,000 for Scale). On 11 October 2026 it shows only per-resolution rates and a monthly ticket allowance, and says one plan "covers the platform, implementation, and a monthly allowance of tickets." The plan is billed in advance (annual, quarterly or monthly), yet the cards don't show the fee. The page's structured data, checked 14 October 2026, still lists Growth at $3,600 a month ($3,000 billed yearly) with 2,000 resolved tickets and Scale at $9,000 ($7,500 yearly) with 8,000, which disagrees with the cards' "upto 3,000" and "upto 10,000" tickets, so ask Fini for the committed amount in writing.

PlanPer resolved ticketTickets included per monthNotable extras
Growth$0.89Up to 3,000Whole platform, implementation, voice at the standard rate card, shared customer success, priority email support
Scale (most chosen)$0.69Up to 10,000White-glove onboarding, dedicated AI engineer, nightly Knowledge Atlas scan, Slack agent and SSO, multi-language, custom API actions
Enterprise$0.49Unlimited90-day free pilot, dedicated engineer pod with a 15-minute SLA, uptime SLA, audit logs, data residency, switching-cost credit up to $50,000

Source: usefini.com/pricing, checked 11 October 2026. A few things worth flagging:

  • Fini's llms.txt contradicts its pricing page. The llms.txt file Fini publishes for AI answer engines (last updated 9 October 2026) says pricing "starts at $0.49 per resolution: one flat, usage-based rate, no named Growth/Scale/Enterprise tiers," and lists "$0.69 per resolution flat" among retired figures not to quote. The pricing page shows three named tiers, with Scale at $0.69. So when an AI answer says Fini "starts at $0.49," it's quoting the Enterprise rate. On 8 October, Google's AI Overview for "fini ai pricing" went further and paired $0.49 with "a free tier," which Fini retired.
  • The allowance mismatch is fixed. In September the plan cards said up to 3,000 and 10,000 tickets while the overage table said 2,000 and 8,000. On 11 October both read 3,000 and 10,000.
  • Overage runs at your tier's rate. Past the allowance, extra resolutions bill at $0.89, $0.69 or $0.49, monthly in arrears; the per-conversation alternative is $0.69 on Growth and $0.49 on Scale. Unused allowance rolls forward one month. Conversations reopened within 72 hours aren't billed twice, and greetings, spam and abandoned sessions are never billable.
  • Voice is priced per answered call on every plan: $0.89 for the first 10,000 calls a month, $0.59 from 10,001 to 50,000, and $0.35 above that, with a per-minute alternative of $0.22, $0.18 and $0.14.
  • Commitments discount the rate. Annual billing includes two months free. Two-year terms take 15% off Growth and Scale and 20% off Enterprise; three-year terms take 20% and 25%; upfront payment adds another 5% (10% on Enterprise).
  • No setup fees or seat fees. Implementation is bundled, and your human team is never billed, which is a plus against enterprise peers that charge five figures to onboard.

Note the incentive in per-resolution billing: Fini earns more when its agent closes a ticket without a human, so "what counts as a resolution" is the clause that matters most. Fini defines it as a customer issue solved end to end with no human handover, and it lets you switch to a per-conversation metric at renewal if that works out cheaper. Parahelp, another Y Combinator-backed agent, charges a monthly platform fee on top of its per-resolved-ticket rate, so the same clause decides its bill. Our Fini AI pricing breakdown works through what the bill comes to at different volumes and resolution rates.

One caveat: older third-party teardowns still describe a free Starter plan (50 questions, GPT-3.5) and a much cheaper ~$1,799 a month Growth minimum (myaskai). Fini's own llms.txt now lists both as retired, and the June 2026 fees are gone too. If you saw cheaper numbers elsewhere, they're stale.

Fini's pricing page on October 8, 2026: Growth at $0.89, Scale at $0.69 and Enterprise at $0.49 per resolved ticket, with up to 3,000, 10,000 and unlimited tickets a month; Growth lists shared customer success and Scale a dedicated AI engineer
Fini's pricing page on October 8, 2026: Growth at $0.89, Scale at $0.69 and Enterprise at $0.49 per resolved ticket, with up to 3,000, 10,000 and unlimited tickets a month; Growth lists shared customer success and Scale a dedicated AI engineer

Bottom line on pricing: Fini is mid-market-to-enterprise priced. A full Growth allowance of 3,000 resolutions at $0.89 works out to $2,670 a month, and the Growth fee Fini printed in June was about $3,600. It's easier to start than fully sales-led enterprise platforms (public rates, implementation included), but it's well past "swipe a card for $50 a month" SMB territory.

What is Fini good and bad at?

Strengths

  • Resolution plus action-taking, not only deflection. Fini is built to resolve and act (refunds, account updates, identity checks), which article-suggesting bots can't do.
  • Strong compliance posture for a startup. SOC 2 Type II, PCI DSS Level 1, ISO 27001, GDPR and HIPAA with BAA terms, at no compliance upcharge, is unusual for a company this size and valuable in fintech, banking and healthcare.
  • Implementation included on every plan. Fini sets the agent up for you rather than handing over a builder, and from Scale a dedicated AI engineer works on your deployment.
  • The guarantee and 90-day pilot. A pay-on-performance offer lowers buyer risk; few vendors put their fee on the line this directly. Both are for enterprise buyers: the guarantee needs over 1 million tickets a year.
  • Hands-on team. The most consistent theme in reviews: the founding team is responsive and actively tunes deployments (see "What do Fini's users say?").
  • Help-desk-agnostic, with voice. It layers onto whatever help desk you run, including Salesforce, LiveChat and Kustomer, advertises a 14-day go-live, and sells voice on every plan.
  • Public per-resolution rates. Unlike several enterprise competitors, Fini publishes its rates, which helps budgeting even without a listed plan fee.

Limitations

  • The headline offers are written for enterprises. The $0.49 rate, the 90-day free pilot and the money-back guarantee all sit on Enterprise or require 1 million tickets a year. A team at 1,000 to 10,000 tickets a month is buying Growth or Scale, with no published trial, and on Growth customer success is shared.
  • Aggressive, self-reported performance claims. 90% resolution and 99% accuracy are vendor figures with no independent audit. Pressure-test them in a pilot.
  • Pricing volatility. The packaging has taken at least four shapes (a free tier, a ~$1,799 minimum, public monthly fees, now rates only), and Fini's own llms.txt still describes a single flat rate that the pricing page contradicts. Lock figures in writing.
  • Early product-quality complaints. 2023 AppSumo reviewers flagged hallucinations, setup errors and a gap between the advertised model and what shipped (see below). The product has matured since, but it's part of the record.
  • Depth against enterprise incumbents. Against heavily funded players like Decagon, Sierra or Intercom Fin, Fini's tooling and enterprise governance are leaner. Fine for many teams, a gap for the largest.
  • Thin third-party review footprint. 13 G2 reviews at 4.9 (eesel's count on 19 August 2026) and 9 on AppSumo. The signal is positive but the sample is small.

What do Fini's users say?

The verifiable review picture is mostly positive but small, with the team consistently singled out and some early quality concerns on the record.

On G2, Fini shows 4.9 from 13 reviews according to eesel's Fini alternatives post (19 August 2026), which also noted that most carry G2's "Seller invite" flag; Fini's own llms.txt claims 4.9/5 on G2. G2 blocked our requests on 11 October, so we couldn't recount. An older third-party teardown put the count at about 47, which neither eesel's count nor Fini's materials support. The recurring praise is the people behind the product:

"What truly sets Fini apart is their incredible development and support team, who are always readily available to assist with any queries or issues." (Verified G2 reviewer, G2)
"Fini has been an incredible partner from implementation to customization… strong self-serve dashboard tools, exceptional issue response and resolution, compliance, reliability… The team at Fini is committed to our success and they're absolutely great to work with." (Verified G2 reviewer, G2)

eesel's review also quotes a named Fini user on accuracy. Kai Moon, a success team lead at Wefunder:

"Last week we saw a couple of cases where the bot told someone it took care of something it actually couldn't and didn't flag it." (Kai Moon, Wefunder, quoted in eesel, 19 August 2026)

One quote doesn't make a pattern, but it's the failure to test for in any pilot. For balance on the older record, AppSumo tells a rougher early story. Fini sat at 3.78/5 from 9 reviews when we last checked, and 2023 buyers were blunt about product readiness:

"The quality is simply not there, this is not GPT-4 and actually inferior to GPT-3.5 Turbo." (AppSumo reviewer, 2023, AppSumo)

Customers who get hands-on attention from Fini's team report strong results, but the product had rough edges early on, and review volume is still thin. Verify current quality with your own pilot.

Who is Fini best for, and who should skip it?

Best for: mid-market companies in regulated or high-stakes verticals (fintech, banking, insurance, healthcare, e-commerce, gaming) that need compliance certifications included, want action-taking (refunds, account changes, KYC), and value a hands-on vendor willing to tune the deployment. The guarantee makes it attractive to enterprises with over 1 million tickets a year that want to de-risk a first AI-agent rollout. Teams that want chat, email and voice under one agent fit too.

Not for: small businesses and low-volume teams (the entry commitment is steep and the old free tier is gone), enterprises that need a large vendor's track record for a mission-critical deployment, or teams whose support is simple knowledge-base Q&A that doesn't justify a four-figure monthly commitment.

What are the best Fini AI alternatives?

We compare eight options with prices and setup in our Fini AI alternatives guide, and Fini against Macha in Macha vs Fini. The shortlist:

  • Macha (us): the done-for-you option for teams below enterprise scale. The Macha team analyzes your past tickets, builds the knowledge base and the agent on your existing help desk, and runs it in safe mode until the drafts are right, with a dedicated success manager on the trial and every plan, at about $0.40 a ticket from $299 a month for 750 tickets.
  • Intercom Fin: a mature, widely adopted AI agent with public per-outcome pricing; the default if you're already on Intercom, and owned by Salesforce since September 2026. "Fin" and "Fini" are different products from different companies, which is easy to confuse.
  • Decagon and Sierra: heavily funded enterprise AI agent platforms with deep tooling and sales-led, custom pricing; the heavier, pricier end of the market.
  • Ada, Forethought, eesel: other automation-first players spanning enterprise and mid-market.
  • Zendesk or Freshdesk native AI: if you're already on one of those, the built-in AI agents are the lowest-friction starting point. Our roundup of the best AI Zendesk alternatives lays out the trade-offs.

A note on where we fit, since we'd rather be upfront than pretend we're neutral. Macha is an AI agent layer that runs on top of your existing help desk (Zendesk, Freshdesk, Gorgias, Front, HubSpot or Intercom), and it's the closest category peer to Fini in this list, because both layer onto the desk you already run, answer from your knowledge base and past tickets, and include the setup work. Macha fits teams below enterprise scale who want that setup without an enterprise contract. The differences are price shape and who does the work after go-live. Macha bills per ticket, one charge per thread however many replies it takes, rather than per resolution, and the whole bill is on the pricing page. That's about $0.40 a ticket, which includes setup and a dedicated success manager who handles your changes: new categories, instruction edits, new tools. At Fini, Growth ($0.89 per resolved ticket) gets shared customer success and the dedicated AI engineer starts at Scale. Fini quotes about 14 days to go live; Macha's guarantee is about speed: live in safe mode within 7 days of connecting your help desk, or your first month is free. Everything works on the trial, which is $50 of free usage (about 125 tickets), no credit card, no time limit, with the same done-for-you setup. Fini's edge is its compliance breadth, voice, longer help desk list and an enterprise performance guarantee; Macha has no voice channel, and its SOC 2 is in progress. Macha on Zendesk covers how the layer model works.

In safe mode, the agent's work lands as an internal note in your own help desk for a person to approve. Here is one from a made-up test ticket in our Zendesk sandbox:

A made-up ticket, Cancel my order #1096, in our d3v-macha Zendesk sandbox: the customer's request and the Macha agent's internal note, Cancel request outside 30-day window: order #1096, placed 2026-08-14, UNFULFILLED
A made-up test ticket (#1096) in our Zendesk sandbox: the Macha agent checked the order and left an internal note instead of replying to the customer

Try it on your own tickets: start a trial with $50 of free usage, no credit card.

How we researched this

The plans, rates and feature detail in this guide come from Fini's own pricing page, homepage, guarantee terms, llms.txt, blog and Y Combinator profile. We first read them in June 2026, and we checked the pricing page, homepage, guarantee terms and llms.txt again on 11 October 2026; earlier passes on 24 September and 8 October replaced the June monthly fees, which Fini no longer publishes. The AI Overview wording for "fini ai pricing" comes from our own 8 October 2026 search pull. The arithmetic is ours: 3,000 resolutions × $0.89 = $2,670, and 10,000 tickets × 12 months = 120,000, 12% of the 1M threshold. Enterprise terms beyond the published rates are quote-only, so nothing above them is a confirmed price. We have not run Fini on our own help desk. G2 turned away our requests, so the review count and the Kai Moon quote are as eesel reported them (19 August 2026), not our own reading. The Fini screenshots were captured on 8 October 2026; the prices and terms they show were unchanged on 11 October. The Macha internal note is from a September 2026 test in our Zendesk sandbox, with a made-up customer and order, not from a customer account.

Frequently asked questions

What is Fini AI? Fini (usefini.com) is a self-improving AI agent for customer support, founded in 2022 in Amsterdam and backed by Y Combinator. Its agent resolves customer questions across chat, email and voice by answering from your knowledge base and past tickets, and can take actions like refunds and account updates. It layers onto existing help desks (Zendesk, Intercom, HubSpot, Salesforce, Freshdesk and others) and targets regulated verticals like fintech and banking.

How much does Fini AI cost? Fini's pricing page, checked 11 October 2026, lists per-resolution rates of $0.89 on Growth (up to 3,000 tickets a month), $0.69 on Scale (up to 10,000) and $0.49 on Enterprise (unlimited). The cards show no monthly plan fee, but the page's structured data lists $3,600 a month for Growth and $9,000 for Scale (checked 14 October 2026), so ask for the committed amount. The "$0.49 flat rate" in Fini's llms.txt is the Enterprise rate. Annual billing includes two months free, multi-year terms take 15% to 25% off, and implementation is included with no seat fees.

What is the difference between Fini and Intercom Fin? They're different products with confusingly similar names. Fin is the AI agent from the company formerly called Intercom, now owned by Salesforce; Fini (usefini.com) is a separate, independent startup. Both are AI support agents built by different companies.

Is Fini AI good for small businesses? Generally no. A full Growth allowance at $0.89 a resolution is a four-figure monthly bill, there's no free tier, and the 90-day free pilot is Enterprise-only. Fini is aimed at mid-market and enterprise teams, especially in regulated industries. Smaller teams usually pick a self-serve agent they build themselves, or a done-for-you option like Macha with a free trial.

Does Fini AI actually resolve 90% of tickets? Fini's homepage claims a 90% resolution rate; that's a vendor claim, not an audited figure. Real-world resolution depends on your ticket mix and knowledge quality. Fini's 90-Day Money-Back Guarantee (90% resolution in 90 days or you pay $0) is a reasonable way to test the claim if you qualify, but the terms limit it to new enterprise customers with over 1 million tickets a year and 100,000 AI-handled interactions in the 90 days. Get the exact terms in writing.

What are the main alternatives to Fini? Macha, Intercom Fin, Decagon, Sierra, Ada, Forethought and the native AI in Zendesk and Freshdesk are common peers. For teams that want an AI agent on the help desk they already run, set up and run for them with a dedicated success manager on the trial and every plan, and billed per ticket at about $0.40, Macha is the closest alternative.

Macha

About Macha

Macha is an AI agent platform that works on top of the help desk you already use (Zendesk, Freshdesk, Gorgias, Front, Intercom or HubSpot) and connects to the rest of your stack, even your own internal systems. It is done for you: the Macha team analyzes your past tickets, builds the knowledge base and the agents, and runs them in safe mode until the drafts are right. Pricing is about $0.40 a ticket, and that includes setup and a dedicated success manager who handles your changes. Learn more about Macha →

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