Macha

How Much Does Front Cost in 2026? Per-Seat Prices, AI Add-Ons and Contract Terms

Abbas, Customer Support & AI, Macha

Written by

Ankeet Guha, Co-founder & CTO, Macha

Reviewed by

Published July 15, 2026

Updated September 24, 2026

Front charges $25, $65 or $105 per seat per month billed annually, but the Starter plan's 10-seat cap, a prepaid contract you can't shrink mid-term and AI sold as add-ons push the real bill higher. Here are the numbers and the arithmetic for a small team.

Key takeaways

  • Front costs $25 per seat per month on Starter, $65 on Professional and $105 on Enterprise, billed annually, with a 24% saving over monthly billing.
  • Front Starter is capped at 10 seats and one channel type, so an eleventh hire or a second channel moves every seat to Professional at $65, a 160% per-seat increase.
  • Front's SaaS agreement bars reducing seats or downgrading during a subscription term, and its help center says prepaid fees are nonrefundable even on early termination.
  • Front charges $20 per seat for Copilot, $20 for Smart QA and $10 for Smart CSAT on Starter and Professional, and Autopilot starts at $0.05 per conversation.
  • A 7-seat Front Professional team pays $455 a month in seats and $770 with Copilot plus the QA and CSAT bundle, before any Autopilot usage.
How Much Does Front Cost in 2026? Per-Seat Prices, AI Add-Ons and Contract Terms

Front costs $25 per seat per month on Starter, $65 on Professional and $105 on Enterprise, billed annually (front.com/pricing, checked 24 September 2026), but the real bill is set by three things the sticker hides: a 10-seat cap on Starter, a contract you can't shrink or refund mid-term, and AI features sold as add-ons. The table has the numbers; the sections below do the arithmetic.

Cost itemAmountWhat it means for your bill
Starter$25/seat/mo, up to 10 seatsOne channel type; the 11th seat forces Professional
Professional$65/seat/mo, up to 50 seatsOmnichannel; AI is extra
Enterprise$105/seat/moCopilot, Smart QA and Smart CSAT included
Copilot / Smart QA / Smart CSAT$20 / $20 / $10 per seat/moAdd-ons on Starter and Professional
AutopilotFrom $0.05 per conversationUsage-based on every plan
Contract termsPrepaid, non-refundable, no mid-term seat cutsYou pay for the full term even if the team shrinks

What are Front's per-seat prices?

Front bills per seat, per month, and the advertised rates assume annual billing. Here is the ladder as of September 2026:

PlanPrice (per seat/mo, annual)Seat rangeChannelsAI
Starter$25Up to 10 seatsSingle channel type (email or chat or SMS)Add-on only
Professional$65Up to 50 seatsOmnichannelAdd-on only
Enterprise$105UnlimitedOmnichannelCopilot, Smart QA & Smart CSAT included (Autopilot extra)

Those figures match Front's pricing page and the independent tally in Featurebase's guide, which notes Starter is "limited to a single channel" while Professional and Enterprise unlock omnichannel. Front advertises that annual billing saves 24% versus monthly, so annual is effectively the default if you want the price you see. The 14-day trial runs on Professional features and needs no credit card.

Front's Choose plan modal: Starter $25, Professional $65 and Enterprise $105 per seat per month, billed annually
Front's Choose plan modal: Starter $25, Professional $65 and Enterprise $105 per seat per month, billed annually

What happens when you outgrow Front Starter?

You can't stay on Starter for long. It's capped at 10 seats and a single channel type. The moment you hire an eleventh person, or need email and chat, you don't move up a little. The whole team jumps to Professional at $65 per seat, a 160% increase per head.

That's the design: the affordable tier is deliberately narrow. A 10-person team on Starter pays $3,000 a year. Add a chat channel and the same 10 people move to Professional at $7,800 a year. Hire an eleventh and it's $8,580. Every existing seat re-prices, not just the new one. Reviewers feel this. On Capterra, one summed it up plainly: "The price is a real problem because it's charged per user, which tends to be quite expensive for a company with a large workforce" (see the Front reviews on Capterra). A co-founder in the same review corpus put it as "fairly expensive if you don't use it for a large number of folks." Front's economics reward big teams and punish the in-between.

What do Front's contract terms add to the cost?

Three contract terms turn Front's per-seat math into a stickier commitment than the sticker suggests.

A low minimum, but no shrinking mid-term. Front's help center says there's a one-license minimum on Starter and Professional (Front: plans and pricing), so small teams can start small. The catch is the other direction. Front's SaaS agreement says a customer "may not downgrade its Subscription Plan or reduce the number of End User subscriptions during any Subscription Term," and reductions need 30 days' notice before the term ends (Front SaaS Services Agreement, effective May 8, 2026). Buy eight Professional seats on an annual plan and you pay $6,240 for the year even if three people leave in month two.

Annual prepay, billed in advance. The agreement states subscription charges "are billed in advance and are nonrefundable." There's no discounted month-to-month option; monthly billing costs more.

Non-refundable, mid-term. This is the one that stings. Front's help center says the payment you've made "is nonrefundable and will not be issued as a credit to your account for future use," and your team "will remain liable for the entire upfront fee" even on early termination. If you downsize or restructure in month three, you don't get the remaining nine months back. One Capterra reviewer described exactly this: "Front does not offer pro-rated refunds, which is costing my client a lot of money," framing it as a trust problem, not just an inconvenience.

Put together, the "starting at $25" headline becomes: pay a year in advance, commit to your seat count for that year, and accept that the money is gone if your needs change.

Is Front's AI included in the price?

Not on Starter or Professional. There, AI is layered on top of the seat price. Front's pricing page lists Copilot at $20 per seat per month, Smart QA at $20 and Smart CSAT at $10, with a QA+CSAT bundle at $25, and Autopilot starting at $0.05 per conversation on usage. Enterprise includes Copilot, Smart QA and Smart CSAT; Autopilot still bills separately.

The arithmetic for a 7-seat Professional team: $455 a month in seats, $595 with Copilot, and $770 with Copilot plus the QA+CSAT bundle, before any Autopilot usage. That's 69% above the 7 × $65 sticker. For what those features do, see Front AI explained; for cost purposes, "AI" is a second bill, not a checkbox. At the top end, Front says it requires an onboarding package to be purchased for contracts over $25k, a one-time cost whose price the public pricing page doesn't show.

What is Front good at, and where does the cost bite?

None of this makes Front a bad product. It's one of the best collaborative shared inboxes on the market: the assignment model, internal comments, and the way it turns a team email address into real teamwork are why people love it. Our Front app review covers those strengths in depth, and the shared inbox model is well built.

The cost caveats, drawn from real reviewer sentiment:

  • Per-seat scaling. Good value at 30 seats, punishing at 11, because the 10-seat Starter cap forces the jump early.
  • Price increases over time. A Capterra reviewer noted "significant price increases over the last few years… the pricing is just not feasible for us at this point," pairing the hikes with a UI redesign they didn't ask for.
  • No pro-rated refunds. The non-refundable, prepaid annual model is the most-cited fairness complaint.
  • AI costs stack. The tier price is a floor, not a ceiling, once Copilot, QA and Autopilot are added.

If any of that gives you pause, compare the field. Our best Front alternatives piece lines up the shared-inbox options, and what Front is helps you decide if the collaborative model fits your team.

Can an AI layer on Front cost less than Front's add-ons?

Front prices its AI the way it does because it meters AI against seats and conversations inside its own model: every new hire adds Copilot revenue. A different approach is to keep Front as it is and add an AI agent layer on top. That's what Macha does. It runs on the Front you already use through the Macha–Front connector (and on Zendesk, Freshdesk, Gorgias, Front, HubSpot or Intercom), and it doesn't replace Front, your shared inboxes, or your seats. The broader category of AI agents for customer service exists for the reasoning work a per-seat inbox charges extra to bolt on.

Front's add-ons bill per seat (Copilot, QA) or per conversation (Autopilot). Macha bills per ticket: one conversation, charged once however many messages it takes. Plans start at $299 a month for up to 750 tickets, about $0.40 a ticket, with setup and monitoring by the Macha team included. An agent that reads a ticket, pulls a live order status through a custom tool, and drafts a grounded reply is one ticket, not another name on an annual contract you can't shrink.

FAQ

How much does Front cost per user? List pricing (billed annually) is $25 per seat per month for Starter, $65 for Professional, and $105 for Enterprise. Starter is capped at 10 seats and a single channel type; Professional adds omnichannel and scales to 50 seats; Enterprise includes Copilot, Smart QA and Smart CSAT.

Does Front have a minimum number of seats? Front's help center says there's a one-license minimum on Starter and Professional. The bigger constraint is that you can't reduce seats or downgrade during a subscription term, so the count you buy is the count you pay for all year.

Can I get a refund if I cancel Front early? Generally no. Front says payments are nonrefundable and aren't issued as credit for future use, and your team stays liable for the full upfront fee on early termination.

Is Front's AI included in the price? Not on Starter or Professional. Copilot and Smart QA are $20 per seat per month each, Smart CSAT is $10, and Autopilot starts at $0.05 per conversation. Enterprise includes Copilot, Smart QA and Smart CSAT; Autopilot is still usage-based.

Why does the price jump so much from Starter to Professional? Starter is capped at 10 seats and one channel type. As soon as you exceed either limit you move to Professional at $65 per seat, a 160% per-seat increase that re-prices every existing seat, not just the new one.

Want AI support that bills for work done, not seats on a contract? Start a Macha trial with $50 of free usage, no credit card, and connect it to your Front.

Macha

About Macha

Macha is an AI agent platform that works on top of the help desk you already use (Zendesk, Freshdesk, Gorgias, Front, Intercom or HubSpot) and connects to the rest of your stack, even your own internal systems. It is done for you: the Macha team analyzes your past tickets, builds the knowledge base and the agents, and runs them in safe mode until the drafts are right. Pricing is about $0.40 a ticket, and that includes setup and a dedicated success manager who handles your changes. Learn more about Macha →

Zendesk
5.0 on Zendesk Marketplace

Loved by support teams worldwide

See what support teams are saying about Macha AI.

The application seems excellent to me! We are still testing, and we need support for some details and they were extremely efficient too!

Daniela Costa

Daniela Costa

Head of Support, Seabra

Macha has been a great addition to our support toolkit. It generates clear, well-organized responses that fit naturally into our workflow. One feature we particularly appreciate is its ability to automatically reply in the same language as the ticket.

Marius F

Marius F

Support Head, Zentana

We've been using Macha for a little while now and it's been really great addition so far! It's powerful, convenient, and makes getting work done a lot easier for our agents.

Alexander Wedén

Alexander Wedén

Head of Support

Support team is very helpful and responsive. Really enjoy how lightweight this is within Zendesk itself vs other more intrusive tools.

Cathleen Wright

Cathleen Wright

Zendesk Admin, Cortex IO

So far it's pretty good! Our queries are a little nuanced, so we can't always use it, but it's got enough utility for us. It can even incorporate our bilingual country with greetings in a second language.

Jae Oliver

Jae Oliver

Head of Support, Wise

Really enjoying using Macha, it has made a noticeable difference to our support team in a short amount of time. I really like the ticket summary feature, saves us a lot of time.

Harry Jackson

Harry Jackson

Head of Support, Crumb

Macha AI is a great addition to my workspace! It's powerful, convenient, and it really makes productivity so much easier for our agents!

Dave G

Dave G

Head of Support, Cyber Power Systems

Very impressed! AI integration for Zendesk has certainly come a long way and Macha seems to set the standard for now. This will for sure save lot of time in our support team.

Pauli Juel

Pauli Juel

Head of CS, Dokument24

Macha has been working great for us so far! The auto-responses are accurate and our resolution time has dropped significantly.

Lana T

Lana T

Zendesk Admin, Swotzy

Macha AI is a great addition. The knowledge base feature means our agents always have the right answers at their fingertips.

Mischa Wolf

Mischa Wolf

Head of Support, Topi

We're enjoying this integration so far. It's made our support team more efficient and our customers get faster responses.

Paula G

Paula G

Head of Customer Support, Xly Studio

The team enjoys using it. It saves considerable time on common questions and the integration options are excellent.

Kilian Leister

Kilian Leister

Support Head, Didriksons

Get your AI agents set up for you.

Book a 30-minute call with our team. We'll show you where we would start on your Front and how the setup works. Setup and a dedicated success manager come with the trial and every plan.

Live in under a week
Safe mode until you approve
About $0.40 a ticket