Triage and route Front conversations by topic
When a new conversation arrives in Front, Macha reads the content, determines the topic and urgency, applies the right tags, and assigns it to the correct inbox or teammate — all in seconds.
Eliminates manual triage in Front and ensures every conversation reaches the right person from the start, reducing response times.
Cómo funciona
Conversation Created
Any new conversation
I was charged twice on my last invoice and I need this fixed immediately. This is unacceptable.
Analyze conversation
Topic: Billing → Duplicate Charge. Priority: Urgent. Sentiment: Frustrated
Update tags
Tagged: billing, duplicate-charge, urgent
Assign conversation
Assigned to Billing inbox, added internal comment with classification details
Triggers y acciones
Trigger
Conversation Created
Front
Fires when a new conversation lands in Front.
Acción
Get Conversation
Front
Retrieve full conversation details including the message thread, internal comments, contact, assignee, and tags.
Acción
Update Tags
Front
Set the tag list on a Front conversation — diffs against current tags and adds/removes as needed.
Acción
Assign Conversation
Front
Assign a Front conversation to a specific teammate, or unassign it.
Casos de uso relacionados
Auto-reply using knowledge base articles
When a ticket comes in with a common question, Macha searches the Help Center knowledge base for the most relevant article, extracts the key steps, and replies with a clear, helpful answer.
Ver caso de usoDraft ticket responses for agent review
Macha reads the ticket, searches relevant documentation in Notion, and drafts a response for the agent. The agent can edit, approve, or rewrite before sending.
Ver caso de usoTriage and route tickets by topic
When a new ticket arrives, Macha reads the content, classifies the topic, sets the appropriate priority, and routes it to the right team or agent — all in seconds.
Ver caso de uso
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Se configura en minutos. Sin código, sin equipo de implementación. Solo conecta y listo.
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Shopify
Stripe
Slack
Notion
Google Workspace
Confluence