Macha

What Is SoundHound AI? OASYS, Acquisitions and Pricing (2026)

Abbas, Customer Support & AI, Macha

Written by

Ankeet Guha, Co-founder & CTO, Macha

Reviewed by

Published September 21, 2026

Updated October 6, 2026

SoundHound AI is a NASDAQ-listed voice AI company whose OASYS platform runs agents across phone lines, drive-thrus, cars and chat, and it completed its acquisition of LivePerson on 4 September 2026. It publishes no pricing, so every deal starts with a demo request.

Key takeaways

  • SoundHound AI is a voice AI company listed on NASDAQ as SOUN since April 28, 2022, and its OASYS platform runs named, versioned agents across phone, drive-thru, car and chat.
  • SoundHound has grown by acquisition, including Amelia AI for $85 million in August 2024, Interactions LLC for a reported $60 million in September 2025 and LivePerson, completed on 4 September 2026 at about $43 million in equity value.
  • SoundHound reported Q2 2026 revenue of $61.9 million, up 45% year over year, but publishes no rate card and routes every buyer to a demo or sales call.
  • SoundHound's own case studies report 92% AI phone order completion at Five Guys and 59% of guest volume automated at Resorts World Las Vegas.
  • For a queue of email and chat tickets, Macha is the done-for-you option: the Macha team builds and runs the agent on your help desk, included at about $0.40 a ticket with a dedicated success manager.
What Is SoundHound AI? OASYS, Acquisitions and Pricing (2026)

SoundHound AI (NASDAQ: SOUN) is a voice AI company whose OASYS platform runs AI agents across phone lines, drive-thrus, cars and chat, and on 4 September 2026 it completed its acquisition of LivePerson, adding omnichannel messaging. It publishes no pricing: every deal starts with a demo request. We build AI agents for customer service ourselves, so we read SoundHound the way a buyer would: what's confirmed, what changed most recently, and what a deal costs.

QuestionAnswer (checked 24 September 2026)
What is it?Voice-first enterprise AI agent platform (OASYS)
ListedNASDAQ: SOUN since April 28, 2022
Latest dealLivePerson, completed 4 September 2026
Latest revenue$61.9 million in Q2 2026, up 45% year over year (company-reported)
PricingNot published; demo and sales call only
Best fitRestaurants, automotive, hospitality and contact centers with real voice volume

Why does SoundHound AI show up under several names?

Search demand for "SoundHound AI" is genuinely split across several names: SoundHound the public company, Houndify (its older developer voice-platform brand), and OASYS (its current agent product). This guide covers the current corporate entity and its OASYS platform specifically, since that's what SoundHound now leads with on its homepage.

What is SoundHound AI?

SoundHound's homepage: "AI agents that work in the real world," announcing the LivePerson acquisition.
SoundHound's homepage: "AI agents that work in the real world," announcing the LivePerson acquisition.

SoundHound was founded in 2005 as Melodis Corp by Keyvan Mohajer, James Hom, and Majid Emami, rebranding to SoundHound in 2010 after its Midomi music-recognition app took off. The company went public via a SPAC merger with Archimedes Tech SPAC Partners on April 28, 2022, at a $2.1 billion valuation, and now trades on NASDAQ as SOUN. Its results release of 5 August 2026 reports Q2 2026 revenue of $61.9 million, up 45% year over year, alongside a raised full-year outlook. That's the company's own figure; we did not independently audit it.

The company has grown largely through acquisition over the past three years: SYNQ3 Restaurant Solutions (December 2023, $25 million), Allset (June 2024), Amelia AI (August 2024, $85 million, a well-known enterprise conversational AI vendor in its own right), Interactions LLC (September 2025, a reported $60 million), and LivePerson. SoundHound announced the LivePerson deal on 21 April 2026 at about $43 million in equity value, or roughly $250 million including LivePerson's debt (per Constellation Research's report of the terms), and completed it on 4 September 2026, retiring LivePerson's debt at close. That's a genuinely aggressive consolidation strategy: a buyer evaluating "SoundHound AI" today is really evaluating the combined output of at least five formerly independent companies now merged into one platform. SoundHound says the combined company counts 25 of the Fortune 100 as customers.

Named customers span automotive, restaurants, retail, healthcare, and hospitality: GoDaddy, Chipotle, Five Guys (92% AI phone order completion, per SoundHound's own case study), Stellantis, Lucid Motors, Resorts World Las Vegas (59% of guest volume automated), and Jersey Mike's.

How does SoundHound's OASYS platform work?

SoundHound's OASYS dashboard: deployed agents like Answering, Billing, and Shipping, each versioned.
SoundHound's OASYS dashboard: deployed agents like Answering, Billing, and Shipping, each versioned.

OASYS (Orchestrated Agent System) is SoundHound's current platform, built around voice-native AI agents that operate across both digital and physical touchpoints, a drive-thru speaker, a phone line, an in-vehicle assistant, and a web chat widget, from one unified system. The dashboard shown above illustrates the actual mechanism: instead of one monolithic bot, a business deploys multiple named, independently versioned agents (an Answering Agent, a Rewards & Offers Agent, a Billing Agent), each handling a specific task and each individually testable in a "Play Preview" mode before deployment.

SoundHound's Contact Center page: "Handle the hard calls without a queue," with voice-native agents.
SoundHound's Contact Center page: "Handle the hard calls without a queue," with voice-native agents.

The platform includes enterprise guardrails specifically: rule-based actions, optional human-assisted resolution for cases outside an agent's confidence, and a proprietary PII-detection LLM, alongside ISO 27001 and SOC 2 Type II certification. SoundHound frames its differentiator as working reliably "in the real world," a direct reference to noisy, real-world voice conditions: a drive-thru speaker with traffic noise, a phone call with background chatter, instead of the clean, scripted demo environment competitors are sometimes benchmarked in.

SoundHound's Support Center: a knowledge base split by Food Ordering, Restaurants, and Smart Answering.
SoundHound's Support Center: a knowledge base split by Food Ordering, Restaurants, and Smart Answering.

SoundHound's own public support center corroborates the acquisition-driven product spread directly: its knowledge base is organized by product line (Food Ordering, SoundHound for Restaurants, SoundHound Smart Answering, and more), rather than one unified help section, a visible trace of the same multi-product consolidation discussed above.

What are SoundHound AI's key features?

  • OASYS: the core orchestration platform for building, deploying, and versioning multiple named AI agents.
  • Voice-native processing tuned for noisy, real-world physical environments (drive-thru, in-vehicle, phone).
  • Omnichannel deployment, now expanded through the LivePerson acquisition to cover a broader digital messaging footprint.
  • Human-assisted resolution: a built-in escalation path when an agent's confidence is low, instead of a hard failure.
  • Enterprise guardrails: rule-based action constraints, a proprietary PII-detection LLM, ISO 27001 and SOC 2 Type II certification.
  • Agent Studio and testing tools: individual agents can be previewed and tested before deployment, each independently versioned.

How much does SoundHound AI cost?

SoundHound doesn't publish pricing anywhere in its site navigation; there's no pricing page, and the only calls to action are "Book a demo," "Talk to an expert," or "Contact us." As a public company, SoundHound's overall financials are disclosed (the $61.9 million Q2 2026 revenue figure above), but that's company-wide revenue. It isn't a per-customer rate card, and it spans a mix of enterprise contact-center deals, automotive OEM licensing, and restaurant/retail deployments priced very differently from each other. Budget for a sales conversation and a scoping call instead of a self-serve signup.

Keeping pricing off the site is a natural incentive for a company that just absorbed five acquisitions into one platform: a published rate card would need to account for wildly different deal shapes (a restaurant chain's per-location drive-thru rollout versus an automotive OEM's per-vehicle licensing versus a contact center's per-seat contract) that a sales team can price individually but a single number can't represent honestly.

What are the pros and cons of SoundHound AI?

Pros

  • A publicly traded company (NASDAQ: SOUN) with disclosed, auditable financials and a fast-growing revenue base.
  • Genuine acquisition-driven breadth: Amelia's enterprise conversational AI, Interactions' contact-center technology, and LivePerson's omnichannel messaging are now combined under one roof.
  • Specific, named efficiency claims (92% AI phone order completion at Five Guys, 59% guest automation at Resorts World Las Vegas) backed by public case studies.
  • Real enterprise guardrails (PII detection, human-assisted resolution, ISO/SOC 2 certification) built into the core platform.

Cons

  • No published pricing anywhere; every deal requires a sales conversation.
  • Rapid, ongoing acquisition activity (five deals between December 2023 and September 2026) means the platform a buyer evaluates today may look meaningfully different in twelve months as integrations complete.
  • Brand fragmentation (SoundHound, Houndify, OASYS, plus newly absorbed Amelia, Interactions, and LivePerson branding) makes research genuinely harder than for a single-product vendor.
  • We could not obtain independent, attributed customer reviews for this guide: G2 blocked automated access and a Capterra listing we tried returned a 404.

What do actual users say about SoundHound AI?

We were not able to independently verify user sentiment for this guide. G2's review page returned a blocked response to our direct fetch, and a Capterra product URL we tried resolved to a 404 rather than SoundHound's actual listing. Rather than substitute an unverified number, we're disclosing the gap directly: check G2 and Capterra yourselves for current ratings before a purchase decision, keeping in mind that reviews may still be split across the Amelia, Interactions, and legacy SoundHound/Houndify product names during this integration period.

How we researched this: we checked SoundHound's homepage, OASYS platform page, contact center use-case page, and about page directly on 2026-09-17, and re-checked the homepage, the LivePerson completion release and the Q2 2026 results on 2026-09-24. Founding and acquisition history came from a WebFetch of the company's Wikipedia entry, cross-checked against SoundHound's own leadership bios; the LivePerson completion date comes from SoundHound's own newsroom release. Independent review platforms were not accessible during this research session.

Who is SoundHound AI best for?

SoundHound AI fits teams at large, physical-world-facing enterprises, restaurants, automotive OEMs, hospitality, and contact centers with real voice volume, that want a single vendor now covering voice, chat, and omnichannel messaging after its recent acquisitions, and that have a procurement process suited to a public company's enterprise sales cycle. The Five Guys and Resorts World Las Vegas case studies are a good proxy for the ideal buyer: high call volume, a physical or drive-thru component, and a clear efficiency metric to hit.

It's a weaker fit for a team that wants a single, stable, well-documented product rather than a platform still absorbing multiple recent acquisitions, or a smaller team without the procurement capacity for an enterprise, demo-gated sales process.

How does SoundHound AI compare with Kore.ai and Macha?

SoundHound AI (OASYS)Kore.aiMacha
ModelVoice-native agent orchestration platform, expanding via acquisition into omnichannelEnterprise agentic AI platform for CX and EXAI agent layer on your existing help desk
Best forLarge, physical-world enterprises with real voice/call volumeEnterprise contact centers wanting a dedicated agent platformTeams already on Zendesk, Freshdesk, Gorgias, Front, HubSpot or Intercom
PricingNot published; sales-led enterprise dealNot independently verified here; see the Kore.ai guideFrom $299/mo for 750 tickets (~$0.40/ticket), published
SetupEnterprise sales cycle, demo-gatedSales-led, enterprise onboardingDone for you by the Macha team, with a dedicated success manager, included
TrialDemo-gatedDemo-gated$50 free usage
Replaces your help desk?Can, depending on deployment (contact center + omnichannel)No, layers onto existing CX/EX systemsNo, deliberately augments it
Kore.ai's homepage: "AI Agents proven to deliver your outcomes," with enterprise logos.
Kore.ai's homepage: "AI Agents proven to deliver your outcomes," with enterprise logos.

SoundHound AI and Kore.ai both sell enterprise conversational AI through sales-led processes, but SoundHound's specific edge is voice performance in noisy, physical-world settings, drive-thrus, in-vehicle systems, phone lines, built from two decades of audio processing work, while Kore.ai's platform is channel-agnostic from the start.

Macha sits at a different layer entirely: instead of a voice-native platform expanding into omnichannel messaging, it's an AI agent layer that runs on top of a help desk a team already uses (Zendesk, Freshdesk, Gorgias, Front, HubSpot or Intercom). A restaurant chain or automotive OEM with real drive-thru or call-center voice volume fits SoundHound; a team whose queue is mostly email and chat tickets inside an existing help desk fits Macha. Macha is also done for you: the Macha team analyzes your past tickets, builds the knowledge base and the agent on your help desk, and runs it in safe mode until the drafts are right, included on the trial and every plan at about $0.40 a ticket with a dedicated success manager who handles your changes. See Macha's pricing or start with $50 of free usage against real tickets.

FAQ

What is SoundHound AI? SoundHound AI is a publicly traded (NASDAQ: SOUN) voice AI company, founded in 2005, whose current platform, OASYS, orchestrates multiple named AI agents across voice and omnichannel touchpoints for enterprises.

What is OASYS? OASYS (Orchestrated Agent System) is SoundHound's current agent-building and deployment platform, letting a business build, test, version, and deploy multiple distinct AI agents (billing, rewards, answering, and so on) from one dashboard.

What companies has SoundHound AI acquired? SYNQ3 Restaurant Solutions (Dec 2023), Allset (June 2024), Amelia AI (Aug 2024, $85M), Interactions LLC (Sept 2025, $60M), and LivePerson (announced April 2026, completed 4 September 2026).

How much does SoundHound AI cost? SoundHound doesn't publish pricing. Every engagement goes through a demo request and sales conversation, consistent with a public enterprise vendor selling into contact centers, restaurants, and automotive OEMs.

What do real users say about SoundHound AI? We could not obtain independent review data for this guide: G2 blocked our direct access and a Capterra listing we tried returned a 404. Check G2 and Capterra directly, keeping in mind reviews may be split across SoundHound, Amelia, and Interactions product names during this integration period.

Is Macha an alternative to SoundHound AI? Not directly. SoundHound AI is a voice-native platform expanding into omnichannel enterprise messaging; Macha is an AI agent layer that runs on top of a help desk a team already uses (Zendesk, Freshdesk, Gorgias, Front, HubSpot or Intercom). A business with real voice or drive-thru call volume fits SoundHound; a team whose queue is mostly email and chat fits Macha.

Sources: SoundHound AI, SoundHound OASYS, SoundHound Contact Center, SoundHound about, SoundHound: LivePerson acquisition completed, SoundHound Q2 2026 results, Constellation Research on the LivePerson terms, Wikipedia's SoundHound AI entry (for founding and acquisition dates). G2's review page blocked our direct fetch; a guessed Capterra listing 404'd.

Macha

About Macha

Macha is an AI agent platform that works on top of the help desk you already use (Zendesk, Freshdesk, Gorgias, Front, Intercom or HubSpot) and connects to the rest of your stack, even your own internal systems. It is done for you: the Macha team analyzes your past tickets, builds the knowledge base and the agents, and runs them in safe mode until the drafts are right. Pricing is about $0.40 a ticket, and that includes setup and a dedicated success manager who handles your changes. Learn more about Macha →

Zendesk
5.0 on Zendesk Marketplace

Loved by support teams worldwide

See what support teams are saying about Macha AI.

The application seems excellent to me! We are still testing, and we need support for some details and they were extremely efficient too!

Daniela Costa

Daniela Costa

Head of Support, Seabra

Macha has been a great addition to our support toolkit. It generates clear, well-organized responses that fit naturally into our workflow. One feature we particularly appreciate is its ability to automatically reply in the same language as the ticket.

Marius F

Marius F

Support Head, Zentana

We've been using Macha for a little while now and it's been really great addition so far! It's powerful, convenient, and makes getting work done a lot easier for our agents.

Alexander Wedén

Alexander Wedén

Head of Support

Support team is very helpful and responsive. Really enjoy how lightweight this is within Zendesk itself vs other more intrusive tools.

Cathleen Wright

Cathleen Wright

Zendesk Admin, Cortex IO

So far it's pretty good! Our queries are a little nuanced, so we can't always use it, but it's got enough utility for us. It can even incorporate our bilingual country with greetings in a second language.

Jae Oliver

Jae Oliver

Head of Support, Wise

Really enjoying using Macha, it has made a noticeable difference to our support team in a short amount of time. I really like the ticket summary feature, saves us a lot of time.

Harry Jackson

Harry Jackson

Head of Support, Crumb

Macha AI is a great addition to my workspace! It's powerful, convenient, and it really makes productivity so much easier for our agents!

Dave G

Dave G

Head of Support, Cyber Power Systems

Very impressed! AI integration for Zendesk has certainly come a long way and Macha seems to set the standard for now. This will for sure save lot of time in our support team.

Pauli Juel

Pauli Juel

Head of CS, Dokument24

Macha has been working great for us so far! The auto-responses are accurate and our resolution time has dropped significantly.

Lana T

Lana T

Zendesk Admin, Swotzy

Macha AI is a great addition. The knowledge base feature means our agents always have the right answers at their fingertips.

Mischa Wolf

Mischa Wolf

Head of Support, Topi

We're enjoying this integration so far. It's made our support team more efficient and our customers get faster responses.

Paula G

Paula G

Head of Customer Support, Xly Studio

The team enjoys using it. It saves considerable time on common questions and the integration options are excellent.

Kilian Leister

Kilian Leister

Support Head, Didriksons

Ready to supercharge your team with AI?

Get started in minutes. Connect your tools, configure your agents, and let AI handle the rest.

$50 in free credits · no time limit, no credit card