Macha

What Is Dialpad AI? Features, Pricing and Reviews (2026)

Abbas, Customer Support & AI, Macha

Written by

Ankeet Guha, Co-founder & CTO, Macha

Reviewed by

Published September 20, 2026

Updated October 6, 2026

Dialpad AI is the AI built into Dialpad's phone, meetings and contact-center platform, running on its own DialpadGPT model. Dialpad's pricing page shows no prices, so the figures here come from Vendr's buyer data, alongside Trustpilot reviews and alternatives for teams that work tickets rather than calls.

Key takeaways

  • Dialpad AI is the set of AI features in Dialpad's phone, meetings and contact-center platform, including AI Agents, AI CSAT, AI Recaps and AI Live Coach, running on DialpadGPT.
  • Dialpad's pricing page shows no dollar amounts, but Vendr lists Dialpad Talk at $15, $25 and $35 per user per month and Contact Center at $95 Standard and $125 Pro per agent.
  • Vendr's data across 110 tracked Dialpad purchases shows a median annual spend of $28,461, with deals ranging from $2,951 to $178,460 a year.
  • For a team whose workload is a help desk ticket queue rather than phone calls, Macha is the done-for-you option: the Macha team sets up and runs the agent, at about $0.40 a ticket including a dedicated success manager.
  • Dialpad holds 4.0 out of 5 on Trustpilot from 3,188 reviews, and its signup page offers a 14-day free trial.
What Is Dialpad AI? Features, Pricing and Reviews (2026)

Dialpad AI is the set of AI features built into Dialpad's phone, meetings and contact-center platform, running on its own DialpadGPT model: AI Agents, AI CSAT, AI Recaps, AI Live Coach, and Playbooks and Scorecards. Dialpad's pricing page no longer shows dollar amounts, but Vendr lists Dialpad Talk at $15 to $35 per user per month and Contact Center from $95 per agent per month, and AI Agents are billed from a pool of conversation-based credits.

QuestionShort answer (checked 24 September 2026)
What it isAI across Dialpad's phone, meetings and contact-center products, on DialpadGPT
Business phone (Talk) list price$15 Standard, $25 Pro, $35 Enterprise per user/month (Vendr)
Contact Center list price$95 Standard, $125 Pro per agent/month; Enterprise custom (Vendr)
AI Agents pricePool of AI Agent Credits, conversation-based, quote only
Free trial14 days (dialpad.com/signup)
Trustpilot4.0/5 from 3,188 reviews
Handles help desk tickets?No; it's a calls and conversations platform

We build AI agents for customer service ourselves, so this is written by people who have to evaluate platforms like this, not a repeat of a features page.

What is Dialpad AI?

Dialpad's AI product page describing platform-native AI powering its AI Agents, contact center and communications products.
Dialpad's AI product page describing platform-native AI powering its AI Agents, contact center and communications products.

Dialpad is a business phone, meeting, and contact-center platform that has shipped AI features since 2018, well before "AI-native" became a category label every vendor claims. Its foundation is DialpadGPT, a proprietary large language model trained on Dialpad's own conversation data, which powers real-time transcription, sentiment analysis, and call scoring across every product line instead of as a separate add-on module.

On top of that foundation, Dialpad ships several named AI features aimed at different jobs: AI Agents autonomously handle routine customer inquiries and escalate to a human when needed while keeping full conversation context; AI CSAT scores customer satisfaction on calls automatically instead of relying on post-call surveys; AI Recaps summarize conversations and suggest action items; AI Live Coach gives an agent real-time feedback during a live call; and AI Playbooks and Scorecards grade how well a rep followed a sales methodology like BANT or SPIN. Dialpad reports its AI Agents achieve a 62% deflection rate and that AI CSAT scores 91% of calls versus a 15% industry average for traditional post-call surveys, both vendor-reported figures.

How does Dialpad's AI work?

Dialpad's AI features page showing real-time transcription, sentiment analysis, and AI Scorecard interfaces.
Dialpad's AI features page showing real-time transcription, sentiment analysis, and AI Scorecard interfaces.

The mechanism worth understanding is that Dialpad's AI runs on every call by default, not as an opt-in add-on a customer has to configure separately. Real-time transcription and sentiment analysis happen live during a call; AI Live Coach reads that same real-time signal and surfaces coaching cards to the agent mid-conversation, triggered by keywords or detected sentiment shifts. After the call ends, AI Recaps generates a summary and action items automatically. Dialpad credits AI Recaps with a 50% improvement in overall call wrap-up time, and says AI Transcripts save each agent 30 hours a month.

AI Agents sit one layer up from that: instead of just assisting a human agent, they handle a customer conversation autonomously, understanding intent, automating common requests like scheduling or order updates, and escalating to a human when the request falls outside what the agent is built to handle, while carrying the full conversation context into that handoff so the customer doesn't have to repeat themselves.

What are Dialpad AI's key features?

  • DialpadGPT: a proprietary LLM trained on Dialpad's own conversation data, powering transcription, sentiment, and scoring platform-wide.
  • AI Agents for autonomous handling of routine inquiries, with human escalation and full context handoff.
  • AI CSAT: automatic satisfaction scoring on calls, reported at 91% coverage versus a 15% industry average for surveys.
  • AI Recaps: automatic call summaries and action items, credited by Dialpad with a 50% cut in wrap-up time.
  • AI Live Coach: real-time coaching cues during live calls.
  • AI Playbooks and Scorecards: methodology adherence tracking (BANT, SPIN) and automated call grading.
  • Native integration across Dialpad's phone, meetings, and contact-center products instead of a separate AI add-on.

What do Trustpilot's 3,188 reviewers say about Dialpad?

Dialpad holds 4.0 out of 5 across 3,188 reviews on Trustpilot, checked 24 September 2026, a large enough sample for a vendor this size to treat as meaningful evidence on its own. G2 and TrustRadius both blocked automated access during this research, so Trustpilot is the primary independent review data used here. A sample of what reviewers say:

"I absolutely love using Dialpad! It helps me catch spelling errors, confirms what customers are saying while they are speaking, and makes it easy to communicate with my teammates." Attributed to Brandy Ross, Trustpilot, September 2026.
"Best VOIP software out there. Endless capabilities, super helpful and quick responding customer care and support team." Attributed to United First Class Customer Service, Trustpilot, September 2026.

Not every review is positive. One reviewer, Isabella, described "unacceptably poor key account management," unresolved billing errors, unclear charges, and feedback that went ignored, calling it the worst account management experience her team had encountered. That's one account among thousands, but a billing and account-management complaint is worth asking a current Dialpad customer about directly before signing a multi-year contract.

How much does Dialpad AI cost?

Dialpad's pricing page, tabbed by product (AI Agent, Support, Sell, Connect), no dollar shown.
Dialpad's pricing page, tabbed by product (AI Agent, Support, Sell, Connect), no dollar shown.

Dialpad's own pricing page now organizes plans by product (AI Agents, Support, Sell and Connect) and shows no dollar amounts; every tab leads to "Talk to sales" or a demo. For AI Agents it says you buy a pool of AI Agent Credits, with conversation-based pricing where credits are used only when the AI delivers value. The list prices below come from Vendr's Dialpad buyer guide:

ProductPlanPrice
Dialpad Talk (business phone)Standard$15/user/month
Dialpad TalkPro$25/user/month
Dialpad TalkEnterprise$35/user/month
Dialpad Ai Contact CenterStandardFrom $95/agent/month
Dialpad Ai Contact CenterPro$125/agent/month
Dialpad Ai Contact CenterEnterpriseCustom
Dialpad MeetingsPer host$15/host/month
Dialpad AI AgentsCredit poolConversation-based, quote only

Real contract data tells a fuller story than the list price alone: Vendr reports a median annual spend of $28,461 across 110 tracked Dialpad purchases, with deals ranging from $2,951 to $178,460 a year and an average saving of 18%. Buyers negotiating multi-year or volume commitments typically land 15 to 30% below list. That spread is wide because a small team on Talk Standard and a large contact-center deployment on Ai Contact Center Enterprise are buying fundamentally different amounts of the platform, priced accordingly.

What drives Dialpad's price?

  • Which product line: Talk (business phone) starts far below Ai Contact Center, which is priced per agent for a heavier feature set built around customer support.
  • Plan tier within a product: Standard, Pro, and Enterprise step up in per-seat price as AI features and support levels expand.
  • Seat count and contract length: Vendr's data shows real buyers negotiating meaningfully off list price, especially on multi-year or volume commitments.
  • AI Agent conversation volume, since that specific product bills by conversation instead of by seat, an incentive for Dialpad to price it around usage instead of a flat per-user rate that doesn't scale with how much automation a customer actually gets.
Dialpad's AI Contact Center page showing a real-time order-status card during a call.
Dialpad's AI Contact Center page showing a real-time order-status card during a call.

What are Dialpad AI's pros and cons?

Pros

  • Per-seat list prices for Talk and Contact Center are findable through buyer data like Vendr, even though Dialpad's own pricing page now routes to sales.
  • AI runs by default across the platform (transcription, sentiment, scoring) instead of as a bolted-on module you have to enable separately.
  • A large, directly verifiable review base (3,188 Trustpilot reviews at 4.0/5), which gives the score real weight.
  • Specific, named AI features (Live Coach, Playbooks, Scorecards) addressing distinct jobs instead of one generic "AI assistant."

Cons

  • No prices on Dialpad's own pricing page, and AI Agents are sold as a quote-only pool of conversation credits.
  • G2 and TrustRadius both blocked automated review access during this research, so independent evidence outside Trustpilot is thinner than ideal.
  • At least one detailed Trustpilot review describes serious billing and account-management problems worth investigating directly.
  • Real contract values range enormously ($2,951 to $178,460/year per Vendr), so the sticker price tells you little about what your own deployment will actually cost.

Who is Dialpad AI best for?

Dialpad fits a sales or support team that wants AI built into its phone system from the start: live transcription, sentiment, coaching, and call scoring running automatically, without configuring a separate AI layer on top of a dumb phone system. If your team already lives on the phone (sales calls, support calls, or both) and wants coaching and QA automated instead of done manually by a supervisor sampling calls, Dialpad's native AI is a real fit.

It's the wrong choice if your team's actual workload is written tickets in a help desk instead of live calls, since none of Dialpad's AI features address a ticket queue, or if you need an exact price before a sales call, since Dialpad's pricing page no longer publishes one.

How does Dialpad AI compare with Cresta and Macha?

Cresta's homepage, a comparable AI platform for contact center coaching and agent assist.
Cresta's homepage, a comparable AI platform for contact center coaching and agent assist.
Dialpad AICrestaMacha
ModelAI-native phone, meetings, and contact-center platformAI coaching and agent-assist layer for contact centersAI agent layer on your existing help desk
Best forSales and support teams running most work over the phoneEnterprise contact centers wanting real-time agent coachingSupport teams working tickets in a help desk (Zendesk, Freshdesk, Gorgias, Front, HubSpot or Intercom)
PricingNot on Dialpad's pricing page; Vendr lists Talk from $15/user/mo and Contact Center from $95/agent/mo; AI Agents quote-onlyNot published; enterprise sales-ledFrom $299/mo for 750 tickets (~$0.40/ticket), published
Self-serve trial14-day free trialNoYes, $50 free usage, no credit card
SetupSelf-serve signup; sales-led for Contact Center and AI AgentsSales-led implementationDone for you by the Macha team, with a dedicated success manager, included
Replaces your help desk?No, it's a phone and contact-center platformNoNo, it deliberately augments your help desk

Dialpad and Cresta both put AI to work on live conversations, though Cresta focuses specifically on real-time coaching and agent assist for enterprise contact centers, while Dialpad bundles that kind of AI into a full phone and communications platform. Our Cresta guide covers that narrower coaching-focused platform in more depth. On the platform side, RingCentral RingCX is the comparison most buyers run against Dialpad when the phone system itself is what they are replacing.

Macha addresses a different channel entirely. It doesn't handle phone calls; it drafts and resolves the written tickets a support team already gets inside a help desk such as Zendesk, Freshdesk, Gorgias, Front, HubSpot or Intercom. If your team's real bottleneck is a ticket queue instead of call volume, Macha is the done-for-you option: the Macha team analyzes your past tickets, builds the knowledge base and the agent, and runs it in safe mode until the drafts are right. It's priced from $299/month for 750 tickets, about $0.40 a ticket at every tier, which includes setup and a dedicated success manager who handles your changes, with $50 of free usage and no credit card to start. See Macha's pricing for the full table.

How did we research this?

We checked Dialpad's AI product page, pricing page and signup page directly on 24 September 2026. The pricing page shows no dollar amounts, so per-seat list prices and the contract-value range come from Vendr's buyer guide, which aggregates negotiated Dialpad deals, re-checked the same day. G2 and TrustRadius both returned 403 on every fetch attempt; Trustpilot loaded directly, and its named, dated reviews are quoted as shown.

FAQ

What is Dialpad AI? It's the AI layer built into Dialpad's phone, meetings, and contact-center platform: real-time transcription, sentiment analysis, autonomous AI Agents, automatic CSAT scoring, call recaps, and live coaching, powered by Dialpad's own DialpadGPT model.

How much does Dialpad AI cost? Dialpad's pricing page shows no prices. Vendr lists Dialpad Talk (business phone) at $15/user/month for Standard, $25 for Pro and $35 for Enterprise, and Ai Contact Center at $95/agent/month for Standard and $125 for Pro. AI Agents are sold as a quote-only pool of conversation credits. The median negotiated deal is $28,461 a year, per Vendr.

Does Dialpad have a free trial? Yes. Dialpad's signup page offers a 14-day free trial. The AI Agents and Contact Center products are generally sales-led.

What do Dialpad reviews say? Trustpilot shows 4.0/5 across 3,188 reviews, a large sample for this category. Reviewers praise transcription accuracy and support responsiveness; at least one detailed review describes serious billing and account-management problems.

What is DialpadGPT? Dialpad's proprietary large language model, trained on its own conversation data, powering transcription, sentiment analysis, and scoring across the platform instead of relying on a third-party model alone.

What are good alternatives to Dialpad AI? Cresta is a comparable AI platform focused specifically on real-time coaching and agent assist for contact centers. For a team whose real workload is a ticket queue instead of phone calls, Macha is a different category of tool.

Does Dialpad replace a help desk like Zendesk? No. Dialpad is a phone, meetings, and contact-center platform. A team running both phone support and a ticket-based help desk typically needs both tools.


Ready to automate your support inbox instead of adding another phone platform? Start a Macha trial with $50 of free usage and no credit card, or see Macha's pricing.

Sources: dialpad.com/dialpad-ai, dialpad.com/features/artificial-intelligence, dialpad.com/pricing, dialpad.com/signup, Vendr: Dialpad buyer guide, Trustpilot (trustpilot.com/review/dialpad.com, fetched directly).

Macha

About Macha

Macha is an AI agent platform that works on top of the help desk you already use (Zendesk, Freshdesk, Gorgias, Front, Intercom or HubSpot) and connects to the rest of your stack, even your own internal systems. It is done for you: the Macha team analyzes your past tickets, builds the knowledge base and the agents, and runs them in safe mode until the drafts are right. Pricing is about $0.40 a ticket, and that includes setup and a dedicated success manager who handles your changes. Learn more about Macha →

Zendesk
5.0 on Zendesk Marketplace

Loved by support teams worldwide

See what support teams are saying about Macha AI.

The application seems excellent to me! We are still testing, and we need support for some details and they were extremely efficient too!

Daniela Costa

Daniela Costa

Head of Support, Seabra

Macha has been a great addition to our support toolkit. It generates clear, well-organized responses that fit naturally into our workflow. One feature we particularly appreciate is its ability to automatically reply in the same language as the ticket.

Marius F

Marius F

Support Head, Zentana

We've been using Macha for a little while now and it's been really great addition so far! It's powerful, convenient, and makes getting work done a lot easier for our agents.

Alexander Wedén

Alexander Wedén

Head of Support

Support team is very helpful and responsive. Really enjoy how lightweight this is within Zendesk itself vs other more intrusive tools.

Cathleen Wright

Cathleen Wright

Zendesk Admin, Cortex IO

So far it's pretty good! Our queries are a little nuanced, so we can't always use it, but it's got enough utility for us. It can even incorporate our bilingual country with greetings in a second language.

Jae Oliver

Jae Oliver

Head of Support, Wise

Really enjoying using Macha, it has made a noticeable difference to our support team in a short amount of time. I really like the ticket summary feature, saves us a lot of time.

Harry Jackson

Harry Jackson

Head of Support, Crumb

Macha AI is a great addition to my workspace! It's powerful, convenient, and it really makes productivity so much easier for our agents!

Dave G

Dave G

Head of Support, Cyber Power Systems

Very impressed! AI integration for Zendesk has certainly come a long way and Macha seems to set the standard for now. This will for sure save lot of time in our support team.

Pauli Juel

Pauli Juel

Head of CS, Dokument24

Macha has been working great for us so far! The auto-responses are accurate and our resolution time has dropped significantly.

Lana T

Lana T

Zendesk Admin, Swotzy

Macha AI is a great addition. The knowledge base feature means our agents always have the right answers at their fingertips.

Mischa Wolf

Mischa Wolf

Head of Support, Topi

We're enjoying this integration so far. It's made our support team more efficient and our customers get faster responses.

Paula G

Paula G

Head of Customer Support, Xly Studio

The team enjoys using it. It saves considerable time on common questions and the integration options are excellent.

Kilian Leister

Kilian Leister

Support Head, Didriksons

Ready to supercharge your team with AI?

Get started in minutes. Connect your tools, configure your agents, and let AI handle the rest.

$50 in free credits · no time limit, no credit card