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Helpdesk Concepts

Trigger (Helpdesk Automation)

定義

A trigger is a helpdesk automation rule that runs the moment a ticket is created or updated: when its conditions are met, it automatically performs actions like assigning, tagging, notifying, or replying.

別名: automation ruleevent-based ruleworkflow trigger

How it works

A trigger follows an event-condition-action pattern. It fires on a ticket event (created or updated), checks conditions ("priority is urgent and subject contains 'refund'"), and if they match, runs actions (assign to the billing team, add a tag, send an SLA-warning email).

Triggers run immediately and event-driven, which distinguishes them from time-based automations that run on a schedule regardless of a specific event.

Why it matters

Triggers are how help desks enforce process without manual effort — routing, prioritization, notifications, and escalation all happen automatically the instant a ticket changes. They're the classic building block of helpdesk automation, and AI agents extend the idea by deciding what to do based on the ticket's content rather than fixed if-then rules.

よくある質問

What is the difference between a trigger and an automation?

A trigger runs immediately on a ticket event (create or update). A time-based automation runs on a schedule — for example, checking hourly for tickets pending too long — regardless of any single event.

What can a trigger do?

Common actions include assigning tickets, changing status or priority, adding tags, sending notifications or auto-replies, and firing webhooks to external systems.

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Macha は既に運用中のヘルプデスク (Zendesk、Freshdesk、Front、Intercom、Gorgias) の上に載る AI エージェント層です。

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