Macha
CX & Support Metrics

Ticket Volume

定義

Ticket volume is the total number of support requests received over a given period, across all channels a team handles.

別名: support volumecontact volumecase volume

How to calculate it

Ticket volume is a simple count: total tickets created within a period (day, week, month), optionally broken down by channel, topic, or priority. Many teams also track contact rate — volume normalized against active users or orders — to compare fairly as the business grows.

Example: a team receives 4,200 tickets in a month across email, chat, and social. That monthly ticket volume is 4,200; if the company has 42,000 active customers, the contact rate is 10%.

Why it matters

Ticket volume drives staffing, forecasting, and budget — every downstream metric assumes a volume to plan against. Watching how volume trends (and which topics grow) reveals product issues and self-service gaps, and it's the baseline you measure automation against when AI starts absorbing the repetitive share.

よくある質問

What is the difference between ticket volume and contact rate?

Ticket volume is the raw count of requests; contact rate normalizes that volume against a base like active users or orders, so you can compare periods as the business scales.

Does reducing ticket volume mean better support?

Not on its own. Volume can drop because problems were solved upstream (good) or because customers gave up (bad). Read it alongside CSAT and self-service success.

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Macha は既に運用中のヘルプデスク (Zendesk、Freshdesk、Front、Intercom、Gorgias) の上に載る AI エージェント層です。

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