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How to Set Up the Gorgias Chat Widget on Shopify
10 min read· Jul 18, 2026

How to Set Up the Gorgias Chat Widget on Shopify

A step-by-step guide to installing the Gorgias chat widget on your Shopify storefront: connect a store, quick vs manual install, appearance, targeting, online/offline behaviour, an

How to Set Up a Knowledge Base in Front (2026): A Step-by-Step Guide
10 min read· Jul 18, 2026

How to Set Up a Knowledge Base in Front (2026): A Step-by-Step Guide

Set up a Front knowledge base: enable the help center, structure categories and articles, publish, add a custom domain, go multilingual — and feed self-service plus AI grounding.

Best Help Desk for Ecommerce (2026)
17 min read· Jul 18, 2026

Best Help Desk for Ecommerce (2026)

The best help desks for ecommerce and Shopify brands in 2026 — Gorgias, Zendesk, Freshdesk, Re:amaze, Richpanel, eDesk, Gladly, Kustomer, Help Scout and Tidio — compared on Shopify

How to Reply to Freshdesk Tickets Using Knowledge Base Articles (Automatically)
11 min read· Jul 18, 2026

How to Reply to Freshdesk Tickets Using Knowledge Base Articles (Automatically)

Three ways to reply to Freshdesk tickets from your knowledge base — built-in Suggested Solutions, Freddy AI, and an AI agent that drafts the reply and updates the ticket.

How to Set Up Chat Campaigns in Gorgias
9 min read· Jul 18, 2026

How to Set Up Chat Campaigns in Gorgias

A step-by-step guide to Gorgias chat campaigns: proactive on-site messages triggered by cart, product page and checkout behavior, Light vs Convert limits, a worked trigger table, a

How to Set Up Message Templates in Front (2026)
10 min read· Jul 18, 2026

How to Set Up Message Templates in Front (2026)

A step-by-step guide to Front message templates: build folders, add dynamic variables like {{recipient.first_name}}, choose personal vs shared, insert in a reply, and keep tone con

AI Chatbot Platforms Compared (2026): The Top Tools
18 min read· Jul 18, 2026

AI Chatbot Platforms Compared (2026): The Top Tools

A balanced 2026 roundup of the top AI chatbot platforms — ready-made support agents (Intercom Fin, Macha, Ada, Zendesk AI) and chatbot builder/dev platforms (Voiceflow, Botpress, D

Handle Freshdesk Ticket Escalations Automatically
10 min read· Jul 18, 2026

Handle Freshdesk Ticket Escalations Automatically

Freshdesk routes an escalated ticket but doesn't prep it. Macha gathers context, searches your KB, posts an internal note, and alerts Slack — automatically.

How to Set Up CSAT Surveys in Gorgias
10 min read· Jul 18, 2026

How to Set Up CSAT Surveys in Gorgias

A step-by-step guide to enabling and customising Gorgias CSAT satisfaction surveys: pick channels, write the message, choose when it fires after close, and read your satisfaction s

How to Set Up the Front Chat Widget on Your Website (2026)
9 min read· Jul 18, 2026

How to Set Up the Front Chat Widget on Your Website (2026)

Step-by-step: create a Front Chat channel, paste the FrontChat embed snippet before </body>, set appearance and online hours, route chats by URL, and turn every chat into an assign

Best Knowledge Base Software (2026): Top Help Center & Internal KB Tools Compared
18 min read· Jul 18, 2026

Best Knowledge Base Software (2026): Top Help Center & Internal KB Tools Compared

The best knowledge base software in 2026 — Zendesk Guide, Freshworks KB, Help Scout Docs, Intercom, Notion, Guru, Confluence, Document360, Tettra and Helpjuice — compared on capabi

Add Internal Notes With Context on Freshdesk Tickets (Automatically)
12 min read· Jul 18, 2026

Add Internal Notes With Context on Freshdesk Tickets (Automatically)

Freshdesk internal notes are agent-only comments. Here's how they work, how native automation adds static notes, and how Macha's AI agent writes a context-rich note on every ticket

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