Macha

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How to Set Up Ticket Escalations in Freshdesk
10 min read· Jul 20, 2026

How to Set Up Ticket Escalations in Freshdesk

Set up Freshdesk escalations two ways: SLA-breach escalations and time-triggered Supervisor rules. Exact menu paths, plan gating, the native limits, and where an AI layer helps.

How to Connect WhatsApp to Gorgias
10 min read· Jul 20, 2026

How to Connect WhatsApp to Gorgias

A step-by-step guide to connecting WhatsApp Business to Gorgias: the App Store connect flow, the 24-hour customer service window, approved template messages, what syncs into the ti

How to Integrate Aircall (or Dialpad) Phone with Front (2026)
9 min read· Jul 20, 2026

How to Integrate Aircall (or Dialpad) Phone with Front (2026)

Step-by-step: connect Aircall to Front as a phone channel — call logging into conversations, click-to-dial from the sidebar, SMS, status sync — plus the Aircall vs Dialpad decision

HubSpot Breeze AI Agent: The Complete Guide (2026)
14 min read· Jul 20, 2026

HubSpot Breeze AI Agent: The Complete Guide (2026)

What HubSpot Breeze is, how the Customer Agent works, and the truth about its $0.50-per-resolved-conversation pricing — setup, strengths, honest limits, and who it's for.

How to Integrate Slack with Gorgias
9 min read· Jul 20, 2026

How to Integrate Slack with Gorgias

There's no native Gorgias Slack app. Here's the honest way to push ticket notifications into Slack — via Gorgias' HTTP Integration and a Slack incoming webhook, plus the Zapier/Mak

How to Connect Outlook / Microsoft 365 to Front
10 min read· Jul 20, 2026

How to Connect Outlook / Microsoft 365 to Front

A step-by-step guide to connecting Office 365 / Outlook to Front as a channel, what actually syncs two-way (and what doesn't), why conversations get 'reopened in your Office 365 In

How to Set Up SLA Policies in Freshdesk
10 min read· Jul 20, 2026

How to Set Up SLA Policies in Freshdesk

A step-by-step guide to configuring Freshdesk SLA policies: response and resolution targets by priority, reminders, escalations, a worked P1/P2 example table, and where the native

How to Connect Instagram & Facebook to Gorgias
11 min read· Jul 19, 2026

How to Connect Instagram & Facebook to Gorgias

A step-by-step guide to connecting the Meta channel to Gorgias: Facebook and Instagram DMs, comments, and ad comments as tickets, the page roles and permissions you need, comment a

How to Connect Gmail / Google Workspace to Front
9 min read· Jul 19, 2026

How to Connect Gmail / Google Workspace to Front

Step-by-step: connect Gmail or Google Workspace to Front with native OAuth vs forwarding, how two-way sync really works, the 5 actions that break sync, and why you shouldn't work t

How to Integrate Loop Returns with Gorgias
9 min read· Jul 19, 2026

How to Integrate Loop Returns with Gorgias

A step-by-step guide to connecting Loop Returns and Gorgias: the App Store connect flow, what return and exchange data shows in the sidebar, deep links into Loop admin, refresh tri

How to Integrate Salesforce with Front
10 min read· Jul 19, 2026

How to Integrate Salesforce with Front

Step-by-step guide to the Front Salesforce integration: enable it from the App Store, sync accounts/contacts/cases into the sidebar, use Salesforce data in rules, and avoid the cre

How to Set Up Business Hours in Freshdesk
10 min read· Jul 19, 2026

How to Set Up Business Hours in Freshdesk

Step-by-step: configure Freshdesk business hours, add multi-timezone calendars and holiday lists, assign them to groups, and see exactly how they drive SLA timers.

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