Macha
← The Macha Blog

All articles

690 articles

Back to blog home
Gorgias SLA & Business Hours Explained
9 min read· Jul 11, 2026

Gorgias SLA & Business Hours Explained

How Gorgias SLAs work: first-response and resolution targets, per-channel policies for Email/Chat/Social/Voice, pausing timers outside business hours, how breaches surface — and th

Front Sequences Explained (Outbound Email Automation)
10 min read· Jul 11, 2026

Front Sequences Explained (Outbound Email Automation)

How Front sequences work: multi-stage outbound email, {{ }} personalization, auto-follow-up, stop-on-reply, the 200-recipient and 10-stage limits, the personal-channel requirement,

What Is Kustomer? The CRM-Based Customer Service Platform Explained (2026)
12 min read· Jul 10, 2026

What Is Kustomer? The CRM-Based Customer Service Platform Explained (2026)

What Kustomer is, who makes it, and what it does — the CRM-centric customer service platform explained: omnichannel timeline, KObjects, Kustomer IQ + AI agents, workflows, pricing,

Freshdesk CSAT & Satisfaction Surveys Explained
10 min read· Jul 10, 2026

Freshdesk CSAT & Satisfaction Surveys Explained

How Freshdesk CSAT surveys work: question and rating types, point scales, which channels fire them, when they send, plan gating, and where scores surface in Analytics.

Gorgias Customer Sidebar & Shopify Order Widget Explained
9 min read· Jul 10, 2026

Gorgias Customer Sidebar & Shopify Order Widget Explained

How the Gorgias right-rail works: ticket details, customer fields, and the live Shopify order widget — order history, fulfillment, refunds and subscription data — plus where it sto

Front Knowledge Base Explained (Help Center for Teams)
10 min read· Jul 10, 2026

Front Knowledge Base Explained (Help Center for Teams)

How Front's knowledge base works: article structure, the draft/publish flow, categories and sections, multilingual help centers, feeding self-service and AI grounding — plus where

Best Freshservice Alternatives (2026): Top ITSM Tools
17 min read· Jul 10, 2026

Best Freshservice Alternatives (2026): Top ITSM Tools

The best Freshservice alternatives in 2026 — ServiceNow, Jira Service Management, ManageEngine ServiceDesk Plus, SolarWinds, Atera, Ivanti, GLPI, Zendesk and Zoho — with real G2/Ca

Freshdesk Ticket Forms & Templates Explained (Multiple Forms)
9 min read· Jul 10, 2026

Freshdesk Ticket Forms & Templates Explained (Multiple Forms)

How to set up multiple ticket forms on your Freshdesk portal and ticket templates for repetitive requests: exact menu paths, plan gating, a forms-vs-templates decision table, and w

Gorgias Auto-Responders Explained (Automated Replies)
9 min read· Jul 10, 2026

Gorgias Auto-Responders Explained (Automated Replies)

How Gorgias handles automated replies — first-response auto-replies, out-of-office messages, and auto-close — through Rules, plus loop-avoidance guardrails and where the native fea

Front SLA Rules Explained (Response-Time Targets)
9 min read· Jul 10, 2026

Front SLA Rules Explained (Response-Time Targets)

How Front SLA (time goal) rules work: reply vs resolution time goals, business hours, breach tags and escalation, and why formal SLA-attainment reporting is gated to larger (50+ se

Best HubSpot Service Hub Alternatives (2026)
18 min read· Jul 10, 2026

Best HubSpot Service Hub Alternatives (2026)

The best HubSpot Service Hub alternatives in 2026 — Zendesk, Freshdesk, Zoho Desk, Help Scout, Intercom, Front, Gorgias and Kustomer — with real G2/Capterra ratings, honest pricing

Freshdesk Ticket Types, Priority & Source Explained
10 min read· Jul 10, 2026

Freshdesk Ticket Types, Priority & Source Explained

A plain-English guide to Freshdesk's built-in categorisation fields — Type, Priority, Status, and Source — how each is set, what's editable, and how automations key off them.

Page 27 of 58