Blog
Insights, guides, and updates from the Macha team.
How to Connect a Custom Tool to Your Zendesk AI Agent (Any API)
Macha has built-in connectors, but you can give an agent any API as a custom tool. Here's how to connect a custom tool to your Zendesk AI agent — manually or with the AI Tool Build
What Is Macha Studies? Run AI Over Your Tickets at Scale
Macha Studies runs an AI model over thousands of records — like your Zendesk tickets — and extracts a structured result for each. Here's what it is, how it works, and what you can
How to Analyze a Year of Zendesk Tickets with AI
Your tickets hold the truth about your product and customers — but nobody reads 20,000 of them. Here's how to analyze a year of Zendesk tickets with AI using Macha Studies.
How to Measure Your AI Agents' Performance with Agent Analytics
Agent Analytics shows every run your Macha agents make — which agent, what triggered it, the model, and the message count — so you can see what's working and what to fix.
What Is a Macha AI Agent? Instructions, Tools, Triggers & Knowledge Explained
A Macha agent is built from four parts — instructions, tools, triggers, and knowledge. Here's exactly how each works, and how an agent decides what to do on a real ticket.
How to Build an AI Agent on Macha — A Full Walkthrough
Build your first Macha AI agent two ways — describe it and let the AI Agent Builder set it up, or configure it by hand. Plus how to test it and take it live.
How to Create an AI Agent from a Template on Macha
The fastest way to launch an AI agent on Macha: start from a ready-made template — Triage, Refund Handler, Order Lookup, and more — then customize it to your workflow.
How to Pick the Right AI Model for Your Agent on Macha
Not every agent needs the same AI model. Here's how to choose the right one on Macha — matching speed, quality, and credit cost to the job — without overpaying.
Macha Credits Explained — How AI Agent Billing Works
Macha bills in credits — one per complete AI response, with the cost set by the model you pick (0.5–9 credits). Here's exactly how credits work and how to keep costs low.
How to Chat With Your AI Agents on Macha
Chat is how you work with a Macha agent hands-on — test it, run one-off tasks, and stay in control with confirmation on every write. Here's how to start a chat and what it's for.
How to Use Sub-Agents on Macha (Multi-Agent Delegation)
Sub-agents let one Macha agent delegate to others — a lead agent routes each task to the specialist best suited to it. Here's how to set them up and when to use them.
How to Build an AI Agent with the AI Agent Builder on Macha
Describe the agent you want and Macha's AI Agent Builder proposes the whole thing — name, instructions, tools, and triggers — then builds it once you confirm. Here's how.