Which AI Customer Support Tools Publish Their Pricing?

Which AI support tools publish a price?

This is the full split from the AI Customer Support Pricing Index. "Usable" means a unit rate printed on the vendor's own site, docs or marketplace listing. Voiceflow counts because it prints a per-message rate, though its plan fees show only in-app; Front doesn't, because $0.05 is a starting floor on a conversation Front doesn't define.

The 17 with a comparable public price, by headline rate:

The median of the 17 comparable prices is $0.90. Three of the 17 publish figures that need a caveat. Zendesk's pricing page and help center describe its allowance differently. Richpanel's visible page says "per AI-handled conversation" while hidden markup says "resolved". Gladly's own website asks for a demo, and its prices come from Gladly Inc's Shopify App Store listing. All three carry medium confidence. For which of the 17 costs least in total, see the cheapest AI support agent ranking.

What do the vendors without a price show instead?

We checked each vendor's pricing URL and recorded what it served on 24 September 2026:

• Demo or quote forms: Ada shows a demo request form. Pylon, Maven AGI and DigitalGenius redirect their pricing pages to one. Forethought, which Zendesk acquired on 26 March 2026, lists every tier as "Get a Quote", and Kustomer routes you to an ROI assessment with sales.
• No pricing page: Decagon and Zowie have none. Crescendo's pricing page redirects to its homepage.
• A model with no rate: Sierra describes "outcome-based pricing" without a number.
• A floor: Front prints Autopilot "Starting at $0.05/conversation" but doesn't define the conversation it bills.

Some of these vendors show prices elsewhere. Maven AGI lists a 12-month contract at $25,000 on AWS Marketplace, and DigitalGenius says "starting from $1000/month" on the Shopify App Store. Those are single listings rather than rate cards, so the index keeps them with the third-party estimates.

Why do some AI support vendors not publish pricing?

A vendor that prices each deal separately can charge each buyer what that buyer will bear. That's the incentive behind quote-only pricing, and the third-party ranges show how wide the spread gets. Vendr puts Ada's median contract at $72,000 a year, an eesel AI post citing Vendr puts Decagon's at $400,000, and CloudTalk estimates Sierra at $1.00 to $2.50 per outcome. Several of these vendors also let the contract define a billable resolution, so two customers on the same rate can pay for different things.

Help desk vendors sell AI on top of the seats their customers already pay for, and 10 of the 12 in the index print the AI rate too. Only 8 of the 17 standalone AI agent vendors do, and at least six of the 9 that don't, including Ada, Decagon, Sierra, Forethought, Maven AGI and Zowie, sell 12-month or annual contracts, per the third-party listings and estimates in the index.

How should you compare a vendor with no published price?

Ask for five things in writing, each of which moves a published price in the index:

1. The billable unit. A resolution, a conversation and a ticket are different events, and the index's per-attempt median is $0.50 against $0.995 for per-resolution vendors.
2. The definition of "resolved". Gorgias counts a ticket with no human interaction within 72 hours; Zendesk's resolution is LLM-verified.
3. Whether handoffs bill. Gladly charges $0.25 per AI Assist, and Intercom bills completed Procedures that end with a person.
4. Platform fees and minimums. Lorikeet's plan is $2,100 a month and Yuma AI's smallest bundle is $14,400 a year upfront.
5. The overage rate. Zendesk's pay-as-you-go rate is $2.00 against $1.50 committed, and Gorgias charges $1.50 past its bundle.

Macha publishes this index and its own rate on its pricing page: $299 a month for 750 tickets, $599 for 1,500, $1,199 for 3,000, $1,999 for 5,000, $2,999 for 7,500 and $3,999 for 10,000, with custom pricing above that, billed per ticket whether or not the AI resolves it, which is $0.40 at each tier cap and more between caps (1,000 tickets cost $599). Setup and monitoring by the Macha team are included. Macha fits teams on Zendesk, Freshdesk, Gorgias, Front, HubSpot or Intercom who want a price they can check before a sales call.

Frequently asked questions

Does Ada publish its pricing? No. Ada shows a demo form. Vendr reports a median of $72,000 a year across 116 purchases, which is an estimate, not a list price.

Does Sierra publish its pricing? No. Sierra says "outcome-based pricing" without a rate; CloudTalk estimates $1.00 to $2.50 per outcome.

Does Zendesk publish AI pricing? Yes: $1.50 per automated resolution committed and $2.00 pay-as-you-go on its US pricing page.

How often is this list checked? Every quarter. The next edition of the index is due in December 2026.

Published list prices checked 24 September 2026; full method in the Pricing Index. To see Macha's price against your own queue, start a trial with $50 of free usage (about 125 tickets), no credit card, no time limit.