Macha
← The Macha Blog

All articles

1341 articles

Back to blog home
What Are Front Connectors? No-Code Integrations Explained (2026)
11 min read· Sep 27, 2026

What Are Front Connectors? No-Code Integrations Explained (2026)

Front Connectors in full: application objects vs requests, the Professional and Enterprise gates, the prebuilt list, the real limits, and how to build one.

Why Is the Intercom Messenger Not Showing? 9 Causes and Fixes (2026)
12 min read· Sep 27, 2026

Why Is the Intercom Messenger Not Showing? 9 Causes and Fixes (2026)

Why the Intercom Messenger doesn't appear: missing ping, SPA boot problems, audience rules, JWT and identity verification 403s, trusted domains, ad blockers.

Why Didn't My Intercom SLA Pause? SLA and Office Hours Setup (2026)
15 min read· Sep 27, 2026

Why Didn't My Intercom SLA Pause? SLA and Office Hours Setup (2026)

Why your Intercom SLA says 5 days when you set 1, when the timer pauses and resumes against office hours, and how to set both up so reporting matches reality.

Can You Unmerge Conversations in Front? Merge, Split and Threading Fixes (2026)
14 min read· Sep 27, 2026

Can You Unmerge Conversations in Front? Merge, Split and Threading Fixes (2026)

Front has no unmerge. Here's how threading modes decide where an email lands, how to split a message out, and how to stop replies reopening archived threads.

How Do Intercom Webhooks Work? Setup, Topics, Signatures and Retries (2026)
11 min read· Sep 27, 2026

How Do Intercom Webhooks Work? Setup, Topics, Signatures and Retries (2026)

How to set up an Intercom webhook in Developer Hub, which topics to subscribe to, how to verify X-Hub-Signature, and the retry rules that suspend a subscription.

How Do You Set Up Conditional Ticket Fields in Zendesk and Make Them Required? (2026)
14 min read· Sep 27, 2026

How Do You Set Up Conditional Ticket Fields in Zendesk and Make Them Required? (2026)

Build conditional ticket fields in Zendesk, make them required for agents or end users, and fix the two settings that fight each other. With real admin screens.

Why Does Your AI Agent Answer Wrong? A Knowledge Base Coverage Audit You Can Run This Week
16 min read· Sep 27, 2026

Why Does Your AI Agent Answer Wrong? A Knowledge Base Coverage Audit You Can Run This Week

A five-pass knowledge base audit you can run in a week, with the query for each pass and what a failing result looks like. Vendor-neutral.

Intercom Custom Attributes vs Tags: Which Should You Use for People, Company and Conversation Data?
15 min read· Sep 27, 2026

Intercom Custom Attributes vs Tags: Which Should You Use for People, Company and Conversation Data?

People, company and conversation attributes, topics, tags and custom objects in Intercom: what each one is for, the naming traps, and the limits you can't undo.

Why Do AI Support Pilots Get Switched Off? Five Checks That Predict a Rollback
18 min read· Sep 27, 2026

Why Do AI Support Pilots Get Switched Off? Five Checks That Predict a Rollback

74% of enterprises have rolled back a live AI agent. What the surveys actually say, why support pilots get switched off, and five checks that predict it.

How Do You Build Intercom Inbox Views? 10 Custom Views Worth Creating, With Their Filters
10 min read· Sep 27, 2026

How Do You Build Intercom Inbox Views? 10 Custom Views Worth Creating, With Their Filters

How to build Intercom inbox views, the 17 filters you can use, 10 views worth creating with their exact filter sets, and how to stop views timing out.

How Do Front Custom Fields Work? Categories, Types, Plan Limits and When to Use a Tag (2026)
10 min read· Sep 27, 2026

How Do Front Custom Fields Work? Categories, Types, Plan Limits and When to Use a Tag (2026)

Front's six custom field categories, seven data types, the 50-per-category cap and the plan gates on rules — plus when a tag is the better choice.

What Are Intercom Tickets? Customer, Back-Office and Tracker Tickets, States and Plans (2026)
14 min read· Sep 27, 2026

What Are Intercom Tickets? Customer, Back-Office and Tracker Tickets, States and Plans (2026)

The three Intercom ticket types, what each one shares with the customer, how ticket states behave, and when a conversation is the better object.

Page 13 of 112