Macha
Tous les cas d'usage
Customer Support

Handle Front conversation escalations automatically

When a Front conversation is tagged urgent, Macha gathers the full context, searches your knowledge base for relevant guidance, adds a detailed summary comment, and alerts the team in Slack.

Ensures escalated conversations are handled quickly with complete context, and the right people are notified immediately.

Intégrations utilisées

Comment ça marche

Front
Trigger
Front Custom Webhook

Conversation tagged "urgent"

Macha
Macha
Front Get conversation details

Conversation #8301 — customer reporting a complete service outage, 3 replies, open 4 hours

Macha
Macha
Search knowledge base

Found: "Service Outage Troubleshooting" and "Escalation Procedures"

Macha
Macha
Front Add summary comment

Added internal comment with full context, troubleshooting steps, and escalation history

Macha
Macha
Slack Notify team

Posted escalation alert to #escalations channel

Macha
Macha

Escalation alert posted to Slack:

• Conversation: #8301 — Complete service outage

• Customer: [email protected]

• Open for: 4 hours, 3 customer replies

• Context: Troubleshooting steps from KB added as internal comment

• Action needed: Engineering review recommended

Triggers et actions

Front Trigger

Custom Webhook

Front

Generates a webhook URL you can use in any Front rule's 'Send a webhook' action — full control over which conversations fire.

Front Action

Get Conversation

Front

Retrieve full conversation details including the message thread, internal comments, contact, assignee, and tags.

Front Action

Add Internal Comment

Front

Post a private internal comment on a Front conversation — supports @mentions to notify specific teammates.

Slack Action

Send Message

Slack

Send a message to any Slack channel or direct message conversation.

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